--- title: "Made In Nature vs Whitworths: Which is searched more?" description: "Is Made In Nature or Whitworths more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dried fruit set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/made-in-nature-vs-whitworths" publisher: "Brandwave" --- # Made In Nature vs Whitworths: Which is searched more? Is Made In Nature or Whitworths more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dried fruit set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Made In Nature and Whitworths - **Competitive set**: Dried fruit - **Market**: Global - **Month measured**: Sep 2026 - **Made In Nature Share of Search**: 1.6% - **Whitworths Share of Search**: 0.09% ## Is Made In Nature or Whitworths more popular in search? - In September 2026, Made In Nature had more branded searches than Whitworths among dried fruit worldwide. Made In Nature had about 1,600 branded searches, while Whitworths had 90. Made In Nature made up 1.6% of all dried fruit searches we track, and Whitworths accounted for 0.09%. - Made In Nature was ahead of Whitworths in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Made In Nature’s share of searches among dried fruit worldwide held steady at 1.6%, and its estimated monthly branded searches held steady at 1.6K. - Across the 12 months ending September 2026, Whitworths’ share of searches among dried fruit worldwide held steady at 0.09%, and its estimated monthly branded searches held steady at 90. ## Top dried fruit in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Made In Nature was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Whitworths did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Made In Nature | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Mariani | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Crispy Green | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Sun-Maid | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Sunsweet | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ocean Spray | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Traina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Whitworths | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dried fruit - Asked ChatGPT "Which dried fruit should I buy?": named none of the brands we track - Asked ChatGPT "What are the best dried fruit brands?": 1. Made In Nature, 2. Sun-Maid, 3. Mariani, 4. Sunsweet, 5. Crispy Green - Asked ChatGPT "What's the best dried fruit for healthy snacking?": named none of the brands we track - Searched Google, AI Overview "dried fruit": named none of the brands we track - Searched Google, AI Overview "dried fruit snacks": 1. Made In Nature, 2. Crispy Green, 3. Mariani Not named in any answer: Ocean Spray, Traina and Whitworths. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dried fruit worldwide in September 2026? Neither Made In Nature nor Whitworths moved beyond provider rounding among dried fruit in Sep 2026. ## Month by month | Month | Made In Nature estimated searches | Made In Nature Share of Search | Made In Nature rank | Whitworths estimated searches | Whitworths Share of Search | Whitworths rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 1.6% | 5 | 90 | 0.09% | 8 | | Nov 2025 | 1.9K | 2% | 5 | 90 | 0.09% | 8 | | Dec 2025 | 1.9K | 1.7% | 5 | 40 | 0.04% | 8 | | Jan 2026 | 1.9K | 1.9% | 5 | 70 | 0.07% | 8 | | Feb 2026 | 1.6K | 1.7% | 5 | 50 | 0.05% | 8 | | Mar 2026 | 1.6K | 1.7% | 5 | 40 | 0.04% | 8 | | Apr 2026 | 1.6K | 1.7% | 5 | 50 | 0.05% | 8 | | May 2026 | 1.9K | 1.6% | 5 | 70 | 0.06% | 8 | | Jun 2026 | 1.6K | 1.6% | 5 | 40 | 0.04% | 8 | | Jul 2026 | 1.6K | 1.6% | 5 | 40 | 0.04% | 8 | | Aug 2026 | 1.6K | 1.4% | 5 | 50 | 0.05% | 8 | | Sep 2026 | 1.6K | 1.6% | 5 | 90 | 0.09% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Made In Nature’s and Whitworths’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Made In Nature**: Measured on the search term “made in nature”. - **Whitworths**: Measured on the search term “whitworths fruit”. - [Made In Nature profile](/demand/global-en/brands/made-in-nature) - [Whitworths profile](/demand/global-en/brands/whitworths) - [All dried fruit worldwide](/demand/global-en/categories/dried-fruit): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Made In Nature or Whitworths more popular in search? In September 2026, Made In Nature had more branded searches than Whitworths among dried fruit worldwide. Made In Nature had about 1,600 branded searches, while Whitworths had 90. Made In Nature made up 1.6% of all dried fruit searches we track, and Whitworths accounted for 0.09%. ## Cite this page Brandwave. "Made In Nature vs Whitworths: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/made-in-nature-vs-whitworths This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/made-in-nature-vs-whitworths. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.