--- title: "Made In vs Wusthof: Which is searched more?" description: "Is Made In or Wusthof more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Knife set brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/made-in-cookware-vs-wusthof" publisher: "Brandwave" --- # Made In vs Wusthof: Which is searched more? Is Made In or Wusthof more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Knife set brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Made In and Wusthof - **Competitive set**: Knife set brands - **Market**: Global - **Month measured**: Sep 2026 - **Made In Share of Search**: 9.4% - **Wusthof Share of Search**: 2.3% ## Is Made In or Wusthof more popular in search? - In September 2026, Made In had more branded searches than Wusthof among knife set brands worldwide. Made In had about 135,000 branded searches, while Wusthof had 33,100. Made In made up 9.4% of all knife set brand searches we track, and Wusthof accounted for 2.3%. - Made In was ahead of Wusthof in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Made In’s share of searches among knife set brands worldwide moved from 7.1% to 9.4%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, Wusthof’s share of searches among knife set brands worldwide moved from 2.6% to 2.3%, and its estimated monthly branded searches moved from 49.5K to 33.1K. ## Top knife set brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wusthof was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Made In did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wusthof | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Victorinox | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | ZWILLING | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Shun | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Mercer Culinary | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cuisinart | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Made In | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Joseph Joseph | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GLOBAL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about knife set brands - Asked ChatGPT "Which knife set brand should I buy?": 1. Wusthof, 2. Victorinox, 3. ZWILLING, 4. Mercer Culinary - Asked ChatGPT "What are the best knife set brands?": 1. Wusthof, 2. Victorinox, 3. ZWILLING, 4. Shun, 5. Mercer Culinary - Asked ChatGPT "What's the best knife set brand for home cooking?": 1. Wusthof, 2. Victorinox, 3. Shun, 4. Mercer Culinary - Searched Google, AI Overview "best knife set": 1. ZWILLING - Searched Google, AI Overview "kitchen knife set": 1. Cuisinart Not named in any answer: KitchenAid, Made In, Joseph Joseph, Ninja and GLOBAL. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for knife set brands worldwide in September 2026? - In September 2026, Made In rose from 4th to 3rd among knife set brands worldwide. - Estimated monthly branded searches for Wusthof worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026. ## Month by month | Month | Made In estimated searches | Made In Share of Search | Made In rank | Wusthof estimated searches | Wusthof Share of Search | Wusthof rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 7.1% | 4 | 49.5K | 2.6% | 6 | | Nov 2025 | 246K | 8.4% | 3 | 74K | 2.5% | 6 | | Dec 2025 | 201K | 7% | 3 | 74K | 2.6% | 6 | | Jan 2026 | 165K | 8% | 4 | 49.5K | 2.4% | 6 | | Feb 2026 | 135K | 8.3% | 4 | 40.5K | 2.5% | 6 | | Mar 2026 | 135K | 8.1% | 4 | 40.5K | 2.4% | 6 | | Apr 2026 | 110K | 6.9% | 4 | 40.5K | 2.5% | 6 | | May 2026 | 135K | 9.4% | 3 | 40.5K | 2.8% | 6 | | Jun 2026 | 135K | 9.7% | 3 | 40.5K | 2.9% | 6 | | Jul 2026 | 135K | 9.5% | 3 | 33.1K | 2.3% | 6 | | Aug 2026 | 135K | 9% | 4 | 40.5K | 2.7% | 6 | | Sep 2026 | 135K | 9.4% | 3 | 33.1K | 2.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Made In’s and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Made In**: Measured on the search term “madein”. - **Wusthof**: Measured on the search term “wusthof”. - [Made In profile](/demand/global-en/brands/made-in-cookware) - [Wusthof profile](/demand/global-en/brands/wusthof) - [All knife set brands worldwide](/demand/global-en/categories/knife-set-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Made In or Wusthof more popular in search? In September 2026, Made In had more branded searches than Wusthof among knife set brands worldwide. Made In had about 135,000 branded searches, while Wusthof had 33,100. Made In made up 9.4% of all knife set brand searches we track, and Wusthof accounted for 2.3%. ## Cite this page Brandwave. "Made In vs Wusthof: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/made-in-cookware-vs-wusthof This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/made-in-cookware-vs-wusthof. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.