--- title: "Made In vs Staub: Which is searched more?" description: "Is Made In or Staub more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grill pan brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/made-in-cookware-vs-staub" publisher: "Brandwave" --- # Made In vs Staub: Which is searched more? Is Made In or Staub more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grill pan brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Made In and Staub - **Competitive set**: Grill pan brands - **Market**: Global - **Month measured**: Sep 2026 - **Made In Share of Search**: 6.3% - **Staub Share of Search**: 6.3% ## Is Made In or Staub more popular in search? - In September 2026, Made In and Staub were level in searches among grill pan brands worldwide, with an estimated 135K branded searches each, at 6.3% of the total each. - The lead changed hands once in the 12 months ending September 2026: Made In took it in May 2026. - Across the 12 months ending September 2026, Made In’s share of searches among grill pan brands worldwide moved from 6% to 6.3%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, Staub’s share of searches among grill pan brands worldwide moved from 7.4% to 6.3%, and its estimated monthly branded searches moved from 165K to 135K. ## Top grill pan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Staub was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Made In did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lodge | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Le Creuset | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Staub | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | All-Clad | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Made In | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ooni | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caraway | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Scanpan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about grill pan brands - Asked ChatGPT "Which grill pan brand should I buy?": 1. Lodge, 2. Staub, 3. Le Creuset - Asked ChatGPT "What are the best grill pan brands?": 1. Lodge, 2. Le Creuset, 3. Staub, 4. All-Clad - Asked ChatGPT "What's the best grill pan brand for searing indoors?": 1. Lodge, 2. Le Creuset, 3. Staub - Searched Google, AI Overview "cast iron grill pan": 1. Lodge, 2. Le Creuset, 3. Staub - Searched Google, AI Overview "best grill pan": 1. Lodge, 2. Le Creuset Not named in any answer: Made In, Ooni, Caraway, Scanpan, Ninja and HexClad. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for grill pan brands worldwide in September 2026? - In September 2026, Made In lost share of searches among grill pan brands worldwide, from 7.1% to 6.3%. - Staub’s share of searches among grill pan brands worldwide has gained ground for 3 months in a row, from 4.5% to 6.3% in September 2026. ## Month by month | Month | Made In estimated searches | Made In Share of Search | Made In rank | Staub estimated searches | Staub Share of Search | Staub rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 6% | 4 | 165K | 7.4% | 2 | | Nov 2025 | 246K | 7% | 3 | 246K | 7% | 4 | | Dec 2025 | 201K | 5.9% | 4 | 246K | 7.2% | 3 | | Jan 2026 | 165K | 6.9% | 4 | 201K | 8.4% | 2 | | Feb 2026 | 135K | 7.1% | 3 | 135K | 7.1% | 4 | | Mar 2026 | 135K | 7.1% | 2 | 135K | 7.1% | 4 | | Apr 2026 | 110K | 5.9% | 4 | 110K | 5.9% | 5 | | May 2026 | 135K | 6.9% | 3 | 110K | 5.6% | 5 | | Jun 2026 | 135K | 6.7% | 4 | 90.5K | 4.5% | 6 | | Jul 2026 | 135K | 7.2% | 2 | 90.5K | 4.9% | 6 | | Aug 2026 | 135K | 7.1% | 2 | 110K | 5.8% | 5 | | Sep 2026 | 135K | 6.3% | 2 | 135K | 6.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Made In’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Made In**: Measured on the search term “madein”. - **Staub**: Measured on the search term “staub”. - [Made In profile](/demand/global-en/brands/made-in-cookware) - [Staub profile](/demand/global-en/brands/staub) - [All grill pan brands worldwide](/demand/global-en/categories/grill-pan-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Made In or Staub more popular in search? In September 2026, Made In and Staub were level in searches among grill pan brands worldwide, with an estimated 135K branded searches each, at 6.3% of the total each. ## Cite this page Brandwave. "Made In vs Staub: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/made-in-cookware-vs-staub This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/made-in-cookware-vs-staub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.