--- title: "Madam Glam vs Sally Hansen: Which is searched more?" description: "Is Madam Glam or Sally Hansen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gel polish brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/madam-glam-vs-sally-hansen" publisher: "Brandwave" --- # Madam Glam vs Sally Hansen: Which is searched more? Is Madam Glam or Sally Hansen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gel polish brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Madam Glam and Sally Hansen - **Competitive set**: Gel polish brands - **Market**: Global - **Month measured**: Sep 2026 - **Madam Glam Share of Search**: 0.94% - **Sally Hansen Share of Search**: 7% ## Is Madam Glam or Sally Hansen more popular in search? - In September 2026, Sally Hansen had more branded searches than Madam Glam among gel polish brands worldwide. Sally Hansen had about 49,500 branded searches, while Madam Glam had 6,600. Sally Hansen made up 7% of all gel polish brand searches we track, and Madam Glam accounted for 0.94%. - Sally Hansen was ahead of Madam Glam in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Madam Glam’s share of searches among gel polish brands worldwide moved from 1.3% to 0.94%, and its estimated monthly branded searches moved from 9.9K to 6.6K. - Across the 12 months ending September 2026, Sally Hansen’s share of searches among gel polish brands worldwide moved from 6.7% to 7%, and its estimated monthly branded searches held steady at 49.5K. ## Top gel polish brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Madam Glam was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Sally Hansen was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Madam Glam was listed before Sally Hansen in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OPI | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Gelish | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | DND | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kiara Sky | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Olive & June | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Sally Hansen | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | CND | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Madam Glam | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Essie | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about gel polish brands - Asked ChatGPT "Which gel polish brand should I buy?": 1. OPI, 2. DND, 3. Gelish, 4. CND - Asked ChatGPT "What are the best gel polish brands?": 1. OPI, 2. CND, 3. Gelish, 4. DND, 5. Kiara Sky, 6. Essie - Asked ChatGPT "What's the best gel polish brand for a home manicure?": 1. Olive & June, 2. Gelish, 3. OPI, 4. Madam Glam - Searched Google, AI Overview "gel nail polish": 1. Sally Hansen, 2. Kiara Sky, 3. Madam Glam - Searched Google, AI Overview "gel polish brands": 1. OPI, 2. DND, 3. Kiara Sky, 4. Gelish, 5. Olive & June, 6. Madam Glam, 7. Sally Hansen Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for gel polish brands worldwide in September 2026? - In September 2026, Sally Hansen gained share of searches among gel polish brands worldwide, from 6.4% to 7%. - Estimated monthly branded searches for Madam Glam worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. ## Month by month | Month | Madam Glam estimated searches | Madam Glam Share of Search | Madam Glam rank | Sally Hansen estimated searches | Sally Hansen Share of Search | Sally Hansen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 1.3% | 9 | 49.5K | 6.7% | 7 | | Nov 2025 | 12.1K | 1.5% | 9 | 49.5K | 6.1% | 7 | | Dec 2025 | 9.9K | 1.3% | 9 | 49.5K | 6.3% | 7 | | Jan 2026 | 9.9K | 1.3% | 9 | 49.5K | 6.4% | 7 | | Feb 2026 | 8.1K | 1.1% | 9 | 49.5K | 7% | 7 | | Mar 2026 | 8.1K | 1.1% | 9 | 49.5K | 6.6% | 7 | | Apr 2026 | 8.1K | 1.2% | 9 | 49.5K | 7.3% | 7 | | May 2026 | 6.6K | 0.87% | 9 | 60.5K | 7.9% | 7 | | Jun 2026 | 6.6K | 0.88% | 9 | 60.5K | 8.1% | 7 | | Jul 2026 | 6.6K | 0.82% | 9 | 49.5K | 6.2% | 7 | | Aug 2026 | 6.6K | 0.86% | 9 | 49.5K | 6.4% | 7 | | Sep 2026 | 6.6K | 0.94% | 9 | 49.5K | 7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Madam Glam’s and Sally Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Madam Glam**: Measured on the search term “madam glam”. - **Sally Hansen**: Measured on the search term “sally hansen”. - [Madam Glam profile](/demand/global-en/brands/madam-glam) - [Sally Hansen profile](/demand/global-en/brands/sally-hansen) - [All gel polish brands worldwide](/demand/global-en/categories/gel-polish-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Madam Glam or Sally Hansen more popular in search? In September 2026, Sally Hansen had more branded searches than Madam Glam among gel polish brands worldwide. Sally Hansen had about 49,500 branded searches, while Madam Glam had 6,600. Sally Hansen made up 7% of all gel polish brand searches we track, and Madam Glam accounted for 0.94%. ## Cite this page Brandwave. "Madam Glam vs Sally Hansen: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/madam-glam-vs-sally-hansen This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/madam-glam-vs-sally-hansen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.