---
title: "Mad River vs Pelican: Which is searched more?"
description: "Which is more popular in search, Mad River or Pelican? Compare estimated monthly branded-search demand and Share of Search inside the Canoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mad-river-vs-pelican"
publisher: "Brandwave"
---

# Mad River vs Pelican: Which is searched more?

Which is more popular in search, Mad River or Pelican? Compare estimated monthly branded-search demand and Share of Search inside the Canoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mad River and Pelican
- **Competitive set**: Canoe brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Mad River Share of Search**: 0.39%
- **Pelican Share of Search**: 26.5%

## Which is more popular in search, Mad River or Pelican?

- In August 2026, Pelican had more branded searches than Mad River among canoe brands worldwide. Pelican was estimated to have 550K branded searches compared to Mad River’s 8.1K, and held a 26.5% Share of Search versus Mad River’s 0.39%.
- Pelican was ahead of Mad River in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mad River’s estimated Share of Search among canoe brands worldwide moved from 0.36% to 0.39%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Pelican’s estimated Share of Search among canoe brands worldwide moved from 54.2% to 26.5%, and its estimated monthly branded searches moved from 1M to 550K.

## How did search popularity change for canoe brands worldwide in August 2026?

- In August 2026, Pelican lost estimated Share of Search among canoe brands worldwide, from 30.6% to 26.5%.
- Estimated monthly branded searches for Mad River worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

## Month by month

| Month | Mad River estimated searches | Mad River Share of Search | Mad River rank | Pelican estimated searches | Pelican Share of Search | Pelican rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 0.36% | 3 | 1M | 54.2% | 1 |
| Nov 2025 | 6.6K | 0.34% | 3 | 1.2M | 63.7% | 1 |
| Dec 2025 | 12.1K | 0.63% | 3 | 1.2M | 63.5% | 1 |
| Jan 2026 | 14.8K | 0.87% | 3 | 1M | 58.7% | 1 |
| Feb 2026 | 9.9K | 0.58% | 3 | 1M | 58.9% | 1 |
| Mar 2026 | 6.6K | 0.36% | 3 | 1M | 54.1% | 1 |
| Apr 2026 | 6.6K | 0.36% | 3 | 823K | 44.6% | 2 |
| May 2026 | 6.6K | 0.39% | 4 | 673K | 39.6% | 2 |
| Jun 2026 | 6.6K | 0.37% | 3 | 550K | 30.7% | 2 |
| Jul 2026 | 8.1K | 0.45% | 3 | 550K | 30.6% | 2 |
| Aug 2026 | 8.1K | 0.39% | 3 | 550K | 26.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mad River’s and Pelican’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mad River**: Measured on the search term “mad river”.
- **Pelican**: Measured on the search term “pelican”.

- [Mad River profile](/demand/global-en/brands/mad-river)
- [Pelican profile](/demand/global-en/brands/pelican)
- [All canoe brands worldwide](/demand/global-en/categories/canoe-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mad River or Pelican?

In August 2026, Pelican had more branded searches than Mad River among canoe brands worldwide. Pelican was estimated to have 550K branded searches compared to Mad River’s 8.1K, and held a 26.5% Share of Search versus Mad River’s 0.39%.

## Cite this page

Brandwave. "Mad River vs Pelican: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mad-river-vs-pelican

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mad-river-vs-pelican. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.