---
title: "Mad River vs Pelican Kayaks: Which is searched more?"
description: "Which is more popular in search, Mad River or Pelican Kayaks? Compare estimated monthly branded-search demand and Share of Search inside the Canoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mad-river-vs-pelican-kayaks"
publisher: "Brandwave"
---

# Mad River vs Pelican Kayaks: Which is searched more?

Which is more popular in search, Mad River or Pelican Kayaks? Compare estimated monthly branded-search demand and Share of Search inside the Canoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mad River and Pelican Kayaks
- **Competitive set**: Canoe brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Mad River Share of Search**: 19.4%
- **Pelican Kayaks Share of Search**: 2.9%

## Which is more popular in search, Mad River or Pelican Kayaks?

- In September 2026, Mad River had more branded searches than Pelican Kayaks among canoe brands worldwide. Mad River was estimated to have 6.6K branded searches compared to Pelican Kayaks’ 1K, and held a 19.4% Share of Search versus Pelican Kayaks’ 2.9%.
- Mad River was ahead of Pelican Kayaks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mad River’s estimated Share of Search among canoe brands worldwide moved from 24% to 19.4%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Pelican Kayaks’ estimated Share of Search among canoe brands worldwide moved from 3.2% to 2.9%, and its estimated monthly branded searches moved from 880 to 1K.

## How did search popularity change for canoe brands worldwide in September 2026?

- In September 2026, Nova Craft overtook Old Town and 3 others to become the leader among canoe brands worldwide, with 23.8% estimated Share of Search.
- In September 2026, Pelican Kayaks lost estimated Share of Search among canoe brands worldwide, from 4.9% to 2.9%.
- In September 2026, Mad River lost estimated Share of Search among canoe brands worldwide, from 21% to 19.4%.

## Month by month

| Month | Mad River estimated searches | Mad River Share of Search | Mad River rank | Pelican Kayaks estimated searches | Pelican Kayaks Share of Search | Pelican Kayaks rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 24% | 1 | 880 | 3.2% | 6 |
| Nov 2025 | 6.6K | 24.3% | 1 | 720 | 2.7% | 6 |
| Dec 2025 | 12.1K | 34.9% | 1 | 590 | 1.7% | 6 |
| Jan 2026 | 14.8K | 41.7% | 1 | 720 | 2% | 6 |
| Feb 2026 | 9.9K | 33.2% | 1 | 880 | 3% | 6 |
| Mar 2026 | 6.6K | 20.5% | 2 | 1.3K | 4% | 6 |
| Apr 2026 | 6.6K | 19% | 2 | 1.6K | 4.6% | 6 |
| May 2026 | 6.6K | 16.6% | 2 | 1.9K | 4.8% | 6 |
| Jun 2026 | 6.6K | 17.5% | 2 | 1.9K | 5% | 6 |
| Jul 2026 | 8.1K | 20.7% | 2 | 2.9K | 7.4% | 6 |
| Aug 2026 | 8.1K | 21% | 2 | 1.9K | 4.9% | 6 |
| Sep 2026 | 6.6K | 19.4% | 3 | 1K | 2.9% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Mad River’s and Pelican Kayaks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mad River**: Measured on the search term “mad river”.
- **Pelican Kayaks**: Measured on the search term “pelican canoe”.

- [Mad River profile](/demand/global-en/brands/mad-river)
- [Pelican Kayaks profile](/demand/global-en/brands/pelican-kayaks)
- [All canoe brands worldwide](/demand/global-en/categories/canoe-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mad River or Pelican Kayaks?

In September 2026, Mad River had more branded searches than Pelican Kayaks among canoe brands worldwide. Mad River was estimated to have 6.6K branded searches compared to Pelican Kayaks’ 1K, and held a 19.4% Share of Search versus Pelican Kayaks’ 2.9%.

## Cite this page

Brandwave. "Mad River vs Pelican Kayaks: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mad-river-vs-pelican-kayaks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mad-river-vs-pelican-kayaks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.