---
title: "Macron vs Steeden: Which is searched more?"
description: "Is Macron or Steeden more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rugby gear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/macron-vs-steeden"
publisher: "Brandwave"
---

# Macron vs Steeden: Which is searched more?

Is Macron or Steeden more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rugby gear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Macron and Steeden
- **Competitive set**: Rugby gear brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Macron Share of Search**: 0.65%
- **Steeden Share of Search**: 0.29%

## Is Macron or Steeden more popular in search?

- In September 2026, Macron had more branded searches than Steeden among rugby gear brands worldwide. Macron had about 33,100 branded searches, while Steeden had 14,800. Macron made up 0.65% of all rugby gear brand searches we track, and Steeden accounted for 0.29%.
- Macron was ahead of Steeden in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Macron’s share of searches among rugby gear brands worldwide moved from 0.79% to 0.65%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Steeden’s share of searches among rugby gear brands worldwide held steady at 0.29%, and its estimated monthly branded searches held steady at 14.8K.

## Top rugby gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Macron was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Steeden did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Canterbury | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Gilbert | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Macron | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| BLK | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Kooga | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Steeden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about rugby gear brands

- Asked ChatGPT "Which rugby gear brand should I buy?": 1. Canterbury, 2. Gilbert, 3. Macron
- Asked ChatGPT "What are the best rugby gear brands?": 1. Canterbury, 2. Gilbert
- Asked ChatGPT "What's the best rugby gear brand for match day kit?": 1. Canterbury, 2. Gilbert, 3. BLK
- Searched Google, AI Overview "rugby gear brands": 1. Canterbury, 2. Macron, 3. Gilbert
- Searched Google, AI Overview "best rugby gear": 1. Gilbert, 2. Canterbury, 3. Kooga

Not named in any answer: Steeden.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## How did search popularity change for rugby gear brands worldwide in September 2026?

- Estimated monthly branded searches for Macron worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

## Month by month

| Month | Macron estimated searches | Macron Share of Search | Macron rank | Steeden estimated searches | Steeden Share of Search | Steeden rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 0.79% | 3 | 14.8K | 0.29% | 4 |
| Nov 2025 | 33.1K | 0.63% | 3 | 18.1K | 0.34% | 4 |
| Dec 2025 | 27.1K | 0.53% | 2 | 14.8K | 0.29% | 4 |
| Jan 2026 | 27.1K | 0.53% | 2 | 14.8K | 0.29% | 4 |
| Feb 2026 | 33.1K | 0.79% | 2 | 14.8K | 0.36% | 4 |
| Mar 2026 | 33.1K | 0.65% | 2 | 18.1K | 0.36% | 4 |
| Apr 2026 | 27.1K | 0.65% | 2 | 18.1K | 0.43% | 4 |
| May 2026 | 27.1K | 0.53% | 2 | 18.1K | 0.36% | 4 |
| Jun 2026 | 27.1K | 0.65% | 2 | 18.1K | 0.43% | 4 |
| Jul 2026 | 33.1K | 0.79% | 2 | 18.1K | 0.43% | 4 |
| Aug 2026 | 33.1K | 0.65% | 3 | 18.1K | 0.35% | 4 |
| Sep 2026 | 33.1K | 0.65% | 3 | 14.8K | 0.29% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Macron’s and Steeden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Macron**: Measured on the search term “macron sportswear”.
- **Steeden**: Measured on the search term “steeden”.

- [Macron profile](/demand/global-en/brands/macron)
- [Steeden profile](/demand/global-en/brands/steeden)
- [All rugby gear brands worldwide](/demand/global-en/categories/rugby-gear-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Macron or Steeden more popular in search?

In September 2026, Macron had more branded searches than Steeden among rugby gear brands worldwide. Macron had about 33,100 branded searches, while Steeden had 14,800. Macron made up 0.65% of all rugby gear brand searches we track, and Steeden accounted for 0.29%.

## Cite this page

Brandwave. "Macron vs Steeden: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/macron-vs-steeden

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/macron-vs-steeden. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
