---
title: "Macpac vs Therm-a-Rest: Which is more popular by branded search?"
description: "Which is more popular in search, Macpac or Therm-a-Rest? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/macpac-vs-therm-a-rest"
publisher: "Brandwave"
---

# Macpac vs Therm-a-Rest: Which is more popular by branded search?

Which is more popular in search, Macpac or Therm-a-Rest? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Macpac and Therm-a-Rest
- **Competitive set**: Sleeping bag brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Macpac Share of Search**: 13.9%
- **Therm-a-Rest Share of Search**: 4.2%

## Which is more popular in search, Macpac or Therm-a-Rest?

- In August 2026, Macpac had more branded searches than Therm-a-Rest among sleeping bag brands worldwide. Macpac was estimated to have 165K branded searches compared to Therm-a-Rest’s 49.5K, and held a 13.9% Share of Search versus Therm-a-Rest’s 4.2%.
- Macpac was ahead of Therm-a-Rest in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Macpac’s estimated Share of Search among sleeping bag brands worldwide moved from 14.5% to 13.9%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 11 months ending August 2026, Therm-a-Rest’s estimated Share of Search among sleeping bag brands worldwide moved from 3.6% to 4.2%, and its estimated monthly branded searches moved from 33.1K to 49.5K.

## How did search popularity change for sleeping bag brands worldwide in August 2026?

- In August 2026, Macpac lost estimated Share of Search among sleeping bag brands worldwide, from 16.4% to 13.9%.
- Estimated monthly branded searches for Therm-a-Rest worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.

## Month by month

| Month | Macpac estimated searches | Macpac Share of Search | Macpac rank | Therm-a-Rest estimated searches | Therm-a-Rest Share of Search | Therm-a-Rest rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 14.5% | 2 | 33.1K | 3.6% | 4 |
| Nov 2025 | 201K | 17.2% | 2 | 40.5K | 3.5% | 4 |
| Dec 2025 | 201K | 17.6% | 2 | 33.1K | 2.9% | 4 |
| Jan 2026 | 165K | 16.8% | 2 | 40.5K | 4.1% | 4 |
| Feb 2026 | 135K | 16.8% | 2 | 33.1K | 4.1% | 4 |
| Mar 2026 | 165K | 14.5% | 2 | 40.5K | 3.6% | 4 |
| Apr 2026 | 201K | 17.2% | 2 | 40.5K | 3.5% | 4 |
| May 2026 | 201K | 16.7% | 2 | 49.5K | 4.1% | 4 |
| Jun 2026 | 246K | 17.3% | 2 | 49.5K | 3.5% | 4 |
| Jul 2026 | 201K | 16.4% | 2 | 49.5K | 4% | 4 |
| Aug 2026 | 165K | 13.9% | 2 | 49.5K | 4.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Macpac’s and Therm-a-Rest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Macpac**: Measured on the search term “macpac”.
- **Therm-a-Rest**: Measured on the search term “therm-a-rest”.

- [Macpac profile](/demand/global-en/brands/macpac)
- [Therm-a-Rest profile](/demand/global-en/brands/therm-a-rest)
- [All sleeping bag brands worldwide](/demand/global-en/categories/sleeping-bag-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Macpac or Therm-a-Rest?

In August 2026, Macpac had more branded searches than Therm-a-Rest among sleeping bag brands worldwide. Macpac was estimated to have 165K branded searches compared to Therm-a-Rest’s 49.5K, and held a 13.9% Share of Search versus Therm-a-Rest’s 4.2%.

## Cite this page

Brandwave. "Macpac vs Therm-a-Rest: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/macpac-vs-therm-a-rest

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/macpac-vs-therm-a-rest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.