---
title: "Macpac vs Sea to Summit: Which is more popular by branded search?"
description: "Which is more popular in search, Macpac or Sea to Summit? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/macpac-vs-sea-to-summit"
publisher: "Brandwave"
---

# Macpac vs Sea to Summit: Which is more popular by branded search?

Which is more popular in search, Macpac or Sea to Summit? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Macpac and Sea to Summit
- **Competitive set**: Sleeping bag brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Macpac Share of Search**: 13.9%
- **Sea to Summit Share of Search**: 9.3%

## Which is more popular in search, Macpac or Sea to Summit?

- In August 2026, Macpac had more branded searches than Sea to Summit among sleeping bag brands worldwide. Macpac was estimated to have 165K branded searches compared to Sea to Summit’s 110K, and held a 13.9% Share of Search versus Sea to Summit’s 9.3%.
- Macpac was ahead of Sea to Summit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Macpac’s estimated Share of Search among sleeping bag brands worldwide moved from 14.5% to 13.9%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among sleeping bag brands worldwide moved from 6.5% to 9.3%, and its estimated monthly branded searches moved from 60.5K to 110K.

## How did search popularity change for sleeping bag brands worldwide in August 2026?

- In August 2026, Macpac lost estimated Share of Search among sleeping bag brands worldwide, from 16.4% to 13.9%.
- Estimated monthly branded searches for Sea to Summit worldwide rose 81.8% over 11 measured months, from 60.5K to 110K in August 2026.

## Month by month

| Month | Macpac estimated searches | Macpac Share of Search | Macpac rank | Sea to Summit estimated searches | Sea to Summit Share of Search | Sea to Summit rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 14.5% | 2 | 60.5K | 6.5% | 3 |
| Nov 2025 | 201K | 17.2% | 2 | 74K | 6.3% | 3 |
| Dec 2025 | 201K | 17.6% | 2 | 60.5K | 5.3% | 3 |
| Jan 2026 | 165K | 16.8% | 2 | 74K | 7.6% | 3 |
| Feb 2026 | 135K | 16.8% | 2 | 60.5K | 7.5% | 3 |
| Mar 2026 | 165K | 14.5% | 2 | 74K | 6.5% | 3 |
| Apr 2026 | 201K | 17.2% | 2 | 74K | 6.3% | 3 |
| May 2026 | 201K | 16.7% | 2 | 90.5K | 7.5% | 3 |
| Jun 2026 | 246K | 17.3% | 2 | 90.5K | 6.4% | 3 |
| Jul 2026 | 201K | 16.4% | 2 | 110K | 9% | 3 |
| Aug 2026 | 165K | 13.9% | 2 | 110K | 9.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Macpac’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Macpac**: Measured on the search term “macpac”.
- **Sea to Summit**: Measured on the search term “sea to summit”.

- [Macpac profile](/demand/global-en/brands/macpac)
- [Sea to Summit profile](/demand/global-en/brands/sea-to-summit)
- [All sleeping bag brands worldwide](/demand/global-en/categories/sleeping-bag-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Macpac or Sea to Summit?

In August 2026, Macpac had more branded searches than Sea to Summit among sleeping bag brands worldwide. Macpac was estimated to have 165K branded searches compared to Sea to Summit’s 110K, and held a 13.9% Share of Search versus Sea to Summit’s 9.3%.

## Cite this page

Brandwave. "Macpac vs Sea to Summit: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/macpac-vs-sea-to-summit

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/macpac-vs-sea-to-summit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.