--- title: "Macpac vs Marmot: Which is searched more?" description: "Is Macpac or Marmot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/macpac-vs-marmot" publisher: "Brandwave" --- # Macpac vs Marmot: Which is searched more? Is Macpac or Marmot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Macpac and Marmot - **Competitive set**: Sleeping bag brands - **Market**: Global - **Month measured**: Sep 2026 - **Macpac Share of Search**: 13.7% - **Marmot Share of Search**: 0.36% ## Is Macpac or Marmot more popular in search? - In September 2026, Macpac had more branded searches than Marmot among sleeping bag brands worldwide. Macpac had about 135,000 branded searches, while Marmot had 3,600. Macpac made up 13.7% of all sleeping bag brand searches we track, and Marmot accounted for 0.36%. - Macpac was ahead of Marmot in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Macpac’s share of searches among sleeping bag brands worldwide moved from 12.1% to 13.7%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, Marmot’s share of searches among sleeping bag brands worldwide moved from 0.32% to 0.36%, and its estimated monthly branded searches held steady at 3.6K. ## Top sleeping bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Marmot was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Macpac did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | REI Co-op | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Marmot | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sea to Summit | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Nemo | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Western Mountaineering | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Forclaz | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Big Agnes | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Therm-a-Rest | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Exped | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Kathmandu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Macpac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sleeping bag brands - Asked ChatGPT "Which sleeping bag brand should I buy?": 1. REI Co-op, 2. Marmot, 3. Western Mountaineering, 4. Big Agnes - Asked ChatGPT "What are the best sleeping bag brands?": 1. Western Mountaineering, 2. Nemo, 3. Sea to Summit, 4. REI Co-op, 5. Marmot, 6. Forclaz, 7. Therm-a-Rest, 8. Big Agnes, 9. Exped - Asked ChatGPT "What's the best sleeping bag brand for camping trips?": 1. Sea to Summit, 2. Nemo, 3. Marmot, 4. REI Co-op, 5. Forclaz - Searched Google, AI Overview "best sleeping bag": 1. REI Co-op, 2. Western Mountaineering - Searched Google, AI Overview "sleeping bag for camping": 1. Nemo Not named in any answer: Kathmandu and Macpac. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sleeping bag brands worldwide in September 2026? - In September 2026, Macpac gained share of searches among sleeping bag brands worldwide, from 11.8% to 13.7%. ## Month by month | Month | Macpac estimated searches | Macpac Share of Search | Macpac rank | Marmot estimated searches | Marmot Share of Search | Marmot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 12.1% | 2 | 3.6K | 0.32% | 10 | | Nov 2025 | 201K | 14.4% | 2 | 3.6K | 0.26% | 10 | | Dec 2025 | 201K | 14.8% | 2 | 3.6K | 0.26% | 10 | | Jan 2026 | 165K | 13.9% | 2 | 3.6K | 0.3% | 10 | | Feb 2026 | 135K | 13.7% | 2 | 2.9K | 0.29% | 10 | | Mar 2026 | 165K | 12.3% | 2 | 2.9K | 0.22% | 10 | | Apr 2026 | 201K | 14.9% | 2 | 3.6K | 0.27% | 10 | | May 2026 | 201K | 14.3% | 2 | 4.4K | 0.31% | 10 | | Jun 2026 | 246K | 15.3% | 2 | 3.6K | 0.22% | 10 | | Jul 2026 | 201K | 14.2% | 2 | 3.6K | 0.25% | 10 | | Aug 2026 | 165K | 11.8% | 2 | 3.6K | 0.26% | 10 | | Sep 2026 | 135K | 13.7% | 2 | 3.6K | 0.36% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Macpac’s and Marmot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Macpac**: Measured on the search term “macpac”. - **Marmot**: Measured on the search term “marmot sleeping bag”. - [Macpac profile](/demand/global-en/brands/macpac) - [Marmot profile](/demand/global-en/brands/marmot) - [All sleeping bag brands worldwide](/demand/global-en/categories/sleeping-bag-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Macpac or Marmot more popular in search? In September 2026, Macpac had more branded searches than Marmot among sleeping bag brands worldwide. Macpac had about 135,000 branded searches, while Marmot had 3,600. Macpac made up 13.7% of all sleeping bag brand searches we track, and Marmot accounted for 0.36%. ## Cite this page Brandwave. "Macpac vs Marmot: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/macpac-vs-marmot This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/macpac-vs-marmot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.