---
title: "Macmillan vs Penguin Random House: Which is more popular by branded search?"
description: "Which is more popular in search, Macmillan or Penguin Random House? Compare estimated monthly branded-search demand and Share of Search inside the Book publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/macmillan-vs-penguin-random-house"
publisher: "Brandwave"
---

# Macmillan vs Penguin Random House: Which is more popular by branded search?

Which is more popular in search, Macmillan or Penguin Random House? Compare estimated monthly branded-search demand and Share of Search inside the Book publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Macmillan and Penguin Random House
- **Competitive set**: Book publishers
- **Market**: Global
- **Month measured**: Aug 2026
- **Macmillan Share of Search**: 5.5%
- **Penguin Random House Share of Search**: 33.9%

## Which is more popular in search, Macmillan or Penguin Random House?

- In August 2026, Penguin Random House had more branded searches than Macmillan among book publishers worldwide. Penguin Random House was estimated to have 90.5K branded searches compared to Macmillan’s 14.8K, and held a 33.9% Share of Search versus Macmillan’s 5.5%.
- Penguin Random House was ahead of Macmillan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Macmillan’s estimated Share of Search among book publishers worldwide moved from 4.9% to 5.5%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 11 months ending August 2026, Penguin Random House’s estimated Share of Search among book publishers worldwide moved from 36.1% to 33.9%, and its estimated monthly branded searches moved from 110K to 90.5K.

## How did search popularity change for book publishers worldwide in August 2026?

- In August 2026, Penguin Random House lost estimated Share of Search among book publishers worldwide, from 35.5% to 33.9%.

## Month by month

| Month | Macmillan estimated searches | Macmillan Share of Search | Macmillan rank | Penguin Random House estimated searches | Penguin Random House Share of Search | Penguin Random House rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 4.9% | 5 | 110K | 36.1% | 1 |
| Nov 2025 | 12.1K | 4.3% | 5 | 90.5K | 32.1% | 2 |
| Dec 2025 | 12.1K | 4.7% | 5 | 90.5K | 34.8% | 1 |
| Jan 2026 | 14.8K | 4.7% | 5 | 110K | 34.6% | 1 |
| Feb 2026 | 12.1K | 4.8% | 5 | 90.5K | 35.8% | 1 |
| Mar 2026 | 14.8K | 4.9% | 5 | 110K | 36.4% | 1 |
| Apr 2026 | 14.8K | 5.4% | 5 | 110K | 40% | 1 |
| May 2026 | 12.1K | 4.8% | 5 | 90.5K | 36.3% | 1 |
| Jun 2026 | 14.8K | 6.6% | 5 | 74K | 33.1% | 1 |
| Jul 2026 | 14.8K | 5.8% | 5 | 90.5K | 35.5% | 1 |
| Aug 2026 | 14.8K | 5.5% | 5 | 90.5K | 33.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Macmillan’s and Penguin Random House’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Macmillan**: Measured on the search term “macmillan publishers”.
- **Penguin Random House**: Measured on the search term “penguin random house”.

- [Macmillan profile](/demand/global-en/brands/macmillan)
- [Penguin Random House profile](/demand/global-en/brands/penguin-random-house)
- [All book publishers worldwide](/demand/global-en/categories/book-publishers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Macmillan or Penguin Random House?

In August 2026, Penguin Random House had more branded searches than Macmillan among book publishers worldwide. Penguin Random House was estimated to have 90.5K branded searches compared to Macmillan’s 14.8K, and held a 33.9% Share of Search versus Macmillan’s 5.5%.

## Cite this page

Brandwave. "Macmillan vs Penguin Random House: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/macmillan-vs-penguin-random-house

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/macmillan-vs-penguin-random-house. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.