---
title: "Macleans vs Philips Sonicare: Which is searched more?"
description: "Which is more popular in search, Macleans or Philips Sonicare? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/macleans-vs-philips-sonicare"
publisher: "Brandwave"
---

# Macleans vs Philips Sonicare: Which is searched more?

Which is more popular in search, Macleans or Philips Sonicare? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Macleans and Philips Sonicare
- **Competitive set**: Oral care brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Macleans Share of Search**: 1.2%
- **Philips Sonicare Share of Search**: 8.6%

## Which is more popular in search, Macleans or Philips Sonicare?

- In September 2026, Philips Sonicare had more branded searches than Macleans among oral care brands worldwide. Philips Sonicare was estimated to have 301K branded searches compared to Macleans’ 40.5K, and held an 8.6% Share of Search versus Macleans’ 1.2%.
- Philips Sonicare was ahead of Macleans in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Macleans’ estimated Share of Search among oral care brands worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Philips Sonicare’s estimated Share of Search among oral care brands worldwide moved from 7.4% to 8.6%, and its estimated monthly branded searches moved from 246K to 301K.

## How did search popularity change for oral care brands worldwide in September 2026?

- In September 2026, Philips Sonicare overtook Waterpik to rank 5th among oral care brands worldwide, with 8.6% estimated Share of Search.

## Month by month

| Month | Macleans estimated searches | Macleans Share of Search | Macleans rank | Philips Sonicare estimated searches | Philips Sonicare Share of Search | Philips Sonicare rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 1.2% | 8 | 246K | 7.4% | 6 |
| Nov 2025 | 40.5K | 1.1% | 8 | 368K | 10.2% | 5 |
| Dec 2025 | 40.5K | 1.1% | 8 | 368K | 10.4% | 5 |
| Jan 2026 | 40.5K | 1.2% | 8 | 246K | 7.1% | 6 |
| Feb 2026 | 40.5K | 1.3% | 8 | 201K | 6.5% | 6 |
| Mar 2026 | 40.5K | 1.2% | 8 | 246K | 7.4% | 6 |
| Apr 2026 | 40.5K | 1.2% | 8 | 201K | 6.2% | 6 |
| May 2026 | 33.1K | 1.1% | 8 | 201K | 6.5% | 6 |
| Jun 2026 | 33.1K | 1.1% | 8 | 201K | 6.6% | 6 |
| Jul 2026 | 33.1K | 1% | 8 | 201K | 6.2% | 6 |
| Aug 2026 | 33.1K | 0.97% | 8 | 246K | 7.2% | 6 |
| Sep 2026 | 40.5K | 1.2% | 8 | 301K | 8.6% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Macleans’ and Philips Sonicare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Macleans**: Measured on the search term “macleans”.
- **Philips Sonicare**: Measured on the search term “philips sonicare”.

- [Macleans profile](/demand/global-en/brands/macleans)
- [Philips Sonicare profile](/demand/global-en/brands/philips-sonicare)
- [All oral care brands worldwide](/demand/global-en/categories/oral-care-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Macleans or Philips Sonicare?

In September 2026, Philips Sonicare had more branded searches than Macleans among oral care brands worldwide. Philips Sonicare was estimated to have 301K branded searches compared to Macleans’ 40.5K, and held an 8.6% Share of Search versus Macleans’ 1.2%.

## Cite this page

Brandwave. "Macleans vs Philips Sonicare: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/macleans-vs-philips-sonicare

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/macleans-vs-philips-sonicare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.