---
title: "Macleans vs Oral-B: Which is searched more?"
description: "Which is more popular in search, Macleans or Oral-B? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/macleans-vs-oral-b"
publisher: "Brandwave"
---

# Macleans vs Oral-B: Which is searched more?

Which is more popular in search, Macleans or Oral-B? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Macleans and Oral-B
- **Competitive set**: Oral care brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Macleans Share of Search**: 1.2%
- **Oral-B Share of Search**: 19.2%

## Which is more popular in search, Macleans or Oral-B?

- In September 2026, Oral-B had more branded searches than Macleans among oral care brands worldwide. Oral-B was estimated to have 669K branded searches compared to Macleans’ 40.5K, and held a 19.2% Share of Search versus Macleans’ 1.2%.
- Oral-B was ahead of Macleans in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Macleans’ estimated Share of Search among oral care brands worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Oral-B’s estimated Share of Search among oral care brands worldwide moved from 22.6% to 19.2%, and its estimated monthly branded searches moved from 751K to 669K.

## How did search popularity change for oral care brands worldwide in September 2026?

- Estimated monthly branded searches for Oral-B worldwide fell 10.9% over 12 measured months, from 751K to 669K in September 2026.

## Month by month

| Month | Macleans estimated searches | Macleans Share of Search | Macleans rank | Oral-B estimated searches | Oral-B Share of Search | Oral-B rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 1.2% | 8 | 751K | 22.6% | 1 |
| Nov 2025 | 40.5K | 1.1% | 8 | 1M | 28.8% | 1 |
| Dec 2025 | 40.5K | 1.1% | 8 | 918K | 26% | 1 |
| Jan 2026 | 40.5K | 1.2% | 8 | 751K | 21.6% | 2 |
| Feb 2026 | 40.5K | 1.3% | 8 | 614K | 19.9% | 2 |
| Mar 2026 | 40.5K | 1.2% | 8 | 614K | 18.5% | 3 |
| Apr 2026 | 40.5K | 1.2% | 8 | 614K | 18.9% | 3 |
| May 2026 | 33.1K | 1.1% | 8 | 614K | 19.7% | 3 |
| Jun 2026 | 33.1K | 1.1% | 8 | 614K | 20.2% | 3 |
| Jul 2026 | 33.1K | 1% | 8 | 614K | 19% | 3 |
| Aug 2026 | 33.1K | 0.97% | 8 | 669K | 19.5% | 3 |
| Sep 2026 | 40.5K | 1.2% | 8 | 669K | 19.2% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Macleans’ and Oral-B’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Macleans**: Measured on the search term “macleans”.
- **Oral-B**: Measured on the search terms “oral b electric toothbrush” and “oral-b”, summed into one figure.

- [Macleans profile](/demand/global-en/brands/macleans)
- [Oral-B profile](/demand/global-en/brands/oral-b)
- [All oral care brands worldwide](/demand/global-en/categories/oral-care-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Macleans or Oral-B?

In September 2026, Oral-B had more branded searches than Macleans among oral care brands worldwide. Oral-B was estimated to have 669K branded searches compared to Macleans’ 40.5K, and held a 19.2% Share of Search versus Macleans’ 1.2%.

## Cite this page

Brandwave. "Macleans vs Oral-B: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/macleans-vs-oral-b

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/macleans-vs-oral-b. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.