--- title: "Mackie vs Midas: Which is searched more?" description: "Is Mackie or Midas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Analog mixer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mackie-vs-midas-consoles" publisher: "Brandwave" --- # Mackie vs Midas: Which is searched more? Is Mackie or Midas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Analog mixer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mackie and Midas - **Competitive set**: Analog mixer brands - **Market**: Global - **Month measured**: Sep 2026 - **Mackie Share of Search**: 17.7% - **Midas Share of Search**: 25.1% ## Is Mackie or Midas more popular in search? - In September 2026, Midas had more branded searches than Mackie among analog mixer brands worldwide. Midas had about 57,500 branded searches, while Mackie had 40,500. Midas made up 25.1% of all analog mixer brand searches we track, and Mackie accounted for 17.7%. - Midas was ahead of Mackie in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mackie’s share of searches among analog mixer brands worldwide moved from 15.3% to 17.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, Midas’ share of searches among analog mixer brands worldwide moved from 26.5% to 25.1%, and its estimated monthly branded searches held steady at 57.5K. ## Top analog mixer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mackie was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Midas was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mackie was listed before Midas in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Allen & Heath | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Yamaha | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Soundcraft | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Mackie | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Midas | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about analog mixer brands - Asked ChatGPT "Which analog mixer brand should I buy?": 1. Yamaha, 2. Allen & Heath, 3. Soundcraft, 4. Mackie - Asked ChatGPT "What are the best analog mixer brands?": 1. Allen & Heath, 2. Yamaha, 3. Soundcraft, 4. Midas, 5. Mackie - Asked ChatGPT "What's the best analog mixer brand for a small studio?": 1. Allen & Heath, 2. Soundcraft, 3. Yamaha - Searched Google, AI Overview "live sound mixer": 1. Yamaha - Searched Google, AI Overview "analog mixing console": 1. Mackie, 2. Yamaha Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for analog mixer brands worldwide in September 2026? - In September 2026, Mackie gained share of searches among analog mixer brands worldwide, from 16.5% to 17.7%. - In September 2026, Midas rose from 2nd to 1st among analog mixer brands worldwide. ## Month by month | Month | Mackie estimated searches | Mackie Share of Search | Mackie rank | Midas estimated searches | Midas Share of Search | Midas rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 15.3% | 4 | 57.5K | 26.5% | 1 | | Nov 2025 | 33.1K | 15.9% | 4 | 56.2K | 27% | 1 | | Dec 2025 | 40.5K | 19.9% | 3 | 50.2K | 24.7% | 2 | | Jan 2026 | 33.1K | 16.3% | 4 | 49.7K | 24.5% | 2 | | Feb 2026 | 27.1K | 13.6% | 4 | 50.6K | 25.3% | 2 | | Mar 2026 | 33.1K | 15.5% | 4 | 55.7K | 26.2% | 2 | | Apr 2026 | 33.1K | 15.5% | 4 | 57.3K | 26.9% | 1 | | May 2026 | 33.1K | 15.4% | 4 | 61.1K | 28.4% | 1 | | Jun 2026 | 33.1K | 16.7% | 4 | 50K | 25.2% | 2 | | Jul 2026 | 33.1K | 17.2% | 4 | 49.5K | 25.6% | 2 | | Aug 2026 | 33.1K | 16.5% | 4 | 49.7K | 24.8% | 2 | | Sep 2026 | 40.5K | 17.7% | 4 | 57.5K | 25.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Mackie’s and Midas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mackie**: Measured on the search term “mackie”. - **Midas**: Measured on the search terms “midas console”, “midas heritage”, “midas m32”, “midas mixer” and “midas mr18”, summed into one figure. - [Mackie profile](/demand/global-en/brands/mackie) - [Midas profile](/demand/global-en/brands/midas-consoles) - [All analog mixer brands worldwide](/demand/global-en/categories/analog-mixer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mackie or Midas more popular in search? In September 2026, Midas had more branded searches than Mackie among analog mixer brands worldwide. Midas had about 57,500 branded searches, while Mackie had 40,500. Midas made up 25.1% of all analog mixer brand searches we track, and Mackie accounted for 17.7%. ## Cite this page Brandwave. "Mackie vs Midas: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mackie-vs-midas-consoles This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mackie-vs-midas-consoles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.