---
title: "Mackage vs Woolrich: Which is more popular by branded search?"
description: "Which is more popular in search, Mackage or Woolrich? Compare estimated monthly branded-search demand and Share of Search inside the Coats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mackage-vs-woolrich"
publisher: "Brandwave"
---

# Mackage vs Woolrich: Which is more popular by branded search?

Which is more popular in search, Mackage or Woolrich? Compare estimated monthly branded-search demand and Share of Search inside the Coats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mackage and Woolrich
- **Competitive set**: Coats
- **Market**: Global
- **Month measured**: Aug 2026
- **Mackage Share of Search**: 0.65%
- **Woolrich Share of Search**: 0.16%

## Which is more popular in search, Mackage or Woolrich?

- In August 2026, Mackage had more branded searches than Woolrich among coats worldwide. Mackage was estimated to have 27.1K branded searches compared to Woolrich’s 6.6K, and held a 0.65% Share of Search versus Woolrich’s 0.16%.
- Mackage was ahead of Woolrich in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mackage’s estimated Share of Search among coats worldwide moved from 0.77% to 0.65%, and its estimated monthly branded searches moved from 60.5K to 27.1K.
- Across the 11 months ending August 2026, Woolrich’s estimated Share of Search among coats worldwide moved from 0.23% to 0.16%, and its estimated monthly branded searches moved from 18.1K to 6.6K.

## How did search popularity change for coats worldwide in August 2026?

- Estimated monthly branded searches for Woolrich worldwide fell 63.5% over 11 measured months, from 18.1K to 6.6K in August 2026.
- Estimated monthly branded searches for Mackage worldwide fell 55.2% over 11 measured months, from 60.5K to 27.1K in August 2026.

## Month by month

| Month | Mackage estimated searches | Mackage Share of Search | Mackage rank | Woolrich estimated searches | Woolrich Share of Search | Woolrich rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 0.77% | 5 | 18.1K | 0.23% | 6 |
| Nov 2025 | 110K | 1.1% | 5 | 27.1K | 0.26% | 6 |
| Dec 2025 | 135K | 1.4% | 5 | 22.2K | 0.23% | 6 |
| Jan 2026 | 74K | 0.97% | 5 | 18.1K | 0.24% | 6 |
| Feb 2026 | 40.5K | 0.79% | 5 | 9.9K | 0.19% | 6 |
| Mar 2026 | 14.8K | 0.33% | 5 | 6.6K | 0.15% | 6 |
| Apr 2026 | 8.1K | 0.21% | 5 | 4.4K | 0.11% | 6 |
| May 2026 | 6.6K | 0.18% | 5 | 4.4K | 0.12% | 6 |
| Jun 2026 | 8.1K | 0.27% | 5 | 3.6K | 0.12% | 6 |
| Jul 2026 | 14.8K | 0.5% | 5 | 4.4K | 0.15% | 6 |
| Aug 2026 | 27.1K | 0.65% | 5 | 6.6K | 0.16% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mackage’s and Woolrich’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mackage**: Measured on the search term “mackage coat”.
- **Woolrich**: Measured on the search term “woolrich jacket”.

- [Mackage profile](/demand/global-en/brands/mackage)
- [Woolrich profile](/demand/global-en/brands/woolrich)
- [All coats worldwide](/demand/global-en/categories/coats): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mackage or Woolrich?

In August 2026, Mackage had more branded searches than Woolrich among coats worldwide. Mackage was estimated to have 27.1K branded searches compared to Woolrich’s 6.6K, and held a 0.65% Share of Search versus Woolrich’s 0.16%.

## Cite this page

Brandwave. "Mackage vs Woolrich: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mackage-vs-woolrich

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mackage-vs-woolrich. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.