--- title: "Mack Weldon vs SAXX: Which is searched more?" description: "Is Mack Weldon or SAXX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mack-weldon-vs-saxx" publisher: "Brandwave" --- # Mack Weldon vs SAXX: Which is searched more? Is Mack Weldon or SAXX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mack Weldon and SAXX - **Competitive set**: Men's underwear brands - **Market**: Global - **Month measured**: Sep 2026 - **Mack Weldon Share of Search**: 3.1% - **SAXX Share of Search**: 8.6% ## Is Mack Weldon or SAXX more popular in search? - In September 2026, SAXX had more branded searches than Mack Weldon among men's underwear brands worldwide. SAXX had about 90,500 branded searches, while Mack Weldon had 33,100. SAXX made up 8.6% of all men's underwear brand searches we track, and Mack Weldon accounted for 3.1%. - SAXX was ahead of Mack Weldon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mack Weldon’s share of searches among men's underwear brands worldwide moved from 4.2% to 3.1%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, SAXX’s share of searches among men's underwear brands worldwide moved from 9.4% to 8.6%, and its estimated monthly branded searches held steady at 90.5K. ## Top men's underwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mack Weldon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SAXX was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mack Weldon and SAXX were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Calvin Klein | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Tommy John | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Uniqlo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mack Weldon | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | SAXX | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Jockey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Step One | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bonds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about men's underwear brands - Asked ChatGPT "Which men's underwear brand should I buy?": 1. Calvin Klein, 2. Tommy John, 3. Uniqlo - Asked ChatGPT "What are the best men's underwear brands?": 1. SAXX, 2. Calvin Klein, 3. Uniqlo, 4. Mack Weldon, 5. Tommy John - Asked ChatGPT "What's the best men's underwear brand for everyday wear?": 1. Calvin Klein, 2. Mack Weldon, 3. Tommy John, 4. Uniqlo - Searched Google, AI Overview "best men's underwear": 1. Calvin Klein, 2. Tommy John, 3. Uniqlo - Searched Google, AI Overview "mens boxer briefs": named none of the brands we track Not named in any answer: Jockey, Step One and Bonds. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for men's underwear brands worldwide in September 2026? - In September 2026, SAXX overtook Tommy John to rank 4th among men's underwear brands worldwide, with 8.6% of the searches. - In September 2026, Mack Weldon gained share of searches among men's underwear brands worldwide, from 1.8% to 3.1%. ## Month by month | Month | Mack Weldon estimated searches | Mack Weldon Share of Search | Mack Weldon rank | SAXX estimated searches | SAXX Share of Search | SAXX rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 4.2% | 6 | 90.5K | 9.4% | 3 | | Nov 2025 | 74K | 4.9% | 6 | 135K | 9% | 5 | | Dec 2025 | 60.5K | 4.5% | 6 | 135K | 10% | 3 | | Jan 2026 | 40.5K | 4.3% | 6 | 110K | 11.7% | 3 | | Feb 2026 | 33.1K | 3.8% | 6 | 90.5K | 10.3% | 3 | | Mar 2026 | 33.1K | 2.8% | 6 | 90.5K | 7.8% | 3 | | Apr 2026 | 33.1K | 3.3% | 6 | 90.5K | 9% | 3 | | May 2026 | 33.1K | 2.7% | 6 | 90.5K | 7.3% | 3 | | Jun 2026 | 33.1K | 2.7% | 6 | 90.5K | 7.5% | 3 | | Jul 2026 | 27.1K | 2.4% | 6 | 90.5K | 7.9% | 3 | | Aug 2026 | 33.1K | 1.8% | 6 | 90.5K | 4.9% | 5 | | Sep 2026 | 33.1K | 3.1% | 6 | 90.5K | 8.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Mack Weldon’s and SAXX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mack Weldon**: Measured on the search term “mack weldon”. - **SAXX**: Measured on the search term “saxx”. - [Mack Weldon profile](/demand/global-en/brands/mack-weldon) - [SAXX profile](/demand/global-en/brands/saxx) - [All men's underwear brands worldwide](/demand/global-en/categories/mens-underwear-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mack Weldon or SAXX more popular in search? In September 2026, SAXX had more branded searches than Mack Weldon among men's underwear brands worldwide. SAXX had about 90,500 branded searches, while Mack Weldon had 33,100. SAXX made up 8.6% of all men's underwear brand searches we track, and Mack Weldon accounted for 3.1%. ## Cite this page Brandwave. "Mack Weldon vs SAXX: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mack-weldon-vs-saxx This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mack-weldon-vs-saxx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.