--- title: "MAC vs Shun: Which is searched more?" description: "Is MAC or Shun more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mac-knife-vs-shun-knives" publisher: "Brandwave" --- # MAC vs Shun: Which is searched more? Is MAC or Shun more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MAC and Shun - **Competitive set**: Kitchen knife brands - **Market**: Global - **Month measured**: Sep 2026 - **MAC Share of Search**: 1% - **Shun Share of Search**: 2.8% ## Is MAC or Shun more popular in search? - In September 2026, Shun had more branded searches than MAC among kitchen knife brands worldwide. Shun had about 22,700 branded searches, while MAC had 8,100. Shun made up 2.8% of all kitchen knife brand searches we track, and MAC accounted for 1%. - Shun was ahead of MAC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MAC’s share of searches among kitchen knife brands worldwide held steady at 1%, and its estimated monthly branded searches moved from 9.9K to 8.1K. - Across the 12 months ending September 2026, Shun’s share of searches among kitchen knife brands worldwide moved from 3.8% to 2.8%, and its estimated monthly branded searches moved from 35.5K to 22.7K. ## Top kitchen knife brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MAC was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Shun was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. MAC was listed before Shun in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wusthof | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Victorinox | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | MAC | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Shun | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | ZWILLING | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | GLOBAL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kitchen knife brands - Asked ChatGPT "Which kitchen knife brand should I buy?": 1. Victorinox, 2. Wusthof, 3. MAC - Asked ChatGPT "What are the best kitchen knife brands?": 1. Wusthof, 2. MAC, 3. Shun, 4. Victorinox, 5. ZWILLING - Asked ChatGPT "What's the best kitchen knife brand for everyday cooking?": 1. Victorinox, 2. Wusthof, 3. MAC, 4. ZWILLING - Searched Google, AI Overview "best kitchen knife": 1. Wusthof, 2. Victorinox, 3. Shun - Searched Google, AI Overview "kitchen knife set": named none of the brands we track Not named in any answer: GLOBAL. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for kitchen knife brands worldwide in September 2026? - In September 2026, Shun lost share of searches among kitchen knife brands worldwide, from 3.6% to 2.8%. - Estimated monthly branded searches for MAC worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## Month by month | Month | MAC estimated searches | MAC Share of Search | MAC rank | Shun estimated searches | Shun Share of Search | Shun rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 1% | 6 | 35.5K | 3.8% | 5 | | Nov 2025 | 14.8K | 1.3% | 6 | 62.9K | 5.4% | 5 | | Dec 2025 | 18.1K | 1.4% | 6 | 79.4K | 6% | 4 | | Jan 2026 | 9.9K | 1.1% | 6 | 43.4K | 4.7% | 5 | | Feb 2026 | 8.1K | 1.1% | 6 | 29K | 3.9% | 5 | | Mar 2026 | 8.1K | 0.98% | 6 | 33.7K | 4.1% | 5 | | Apr 2026 | 8.1K | 1.1% | 6 | 24.1K | 3.3% | 5 | | May 2026 | 8.1K | 1% | 6 | 24.6K | 3% | 5 | | Jun 2026 | 6.6K | 0.86% | 6 | 31.5K | 4.1% | 5 | | Jul 2026 | 8.1K | 1.1% | 6 | 22.9K | 3% | 5 | | Aug 2026 | 9.9K | 1.3% | 6 | 27.6K | 3.6% | 5 | | Sep 2026 | 8.1K | 1% | 6 | 22.7K | 2.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using MAC’s and Shun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MAC**: Measured on the search terms “mac knife” and “mac knives”, summed into one figure. - **Shun**: Measured on the search terms “kitchen knives shun” and “shun knives”, summed into one figure. - [MAC profile](/demand/global-en/brands/mac-knife) - [Shun profile](/demand/global-en/brands/shun-knives) - [All kitchen knife brands worldwide](/demand/global-en/categories/kitchen-knife-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MAC or Shun more popular in search? In September 2026, Shun had more branded searches than MAC among kitchen knife brands worldwide. Shun had about 22,700 branded searches, while MAC had 8,100. Shun made up 2.8% of all kitchen knife brand searches we track, and MAC accounted for 1%. ## Cite this page Brandwave. "MAC vs Shun: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mac-knife-vs-shun-knives This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mac-knife-vs-shun-knives. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.