---
title: "MAC vs Urban Decay: Which is more popular by branded search?"
description: "Which is more popular in search, MAC or Urban Decay? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mac-cosmetics-vs-urban-decay"
publisher: "Brandwave"
---

# MAC vs Urban Decay: Which is more popular by branded search?

Which is more popular in search, MAC or Urban Decay? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MAC and Urban Decay
- **Competitive set**: Eyeshadow brands
- **Market**: Global
- **Month measured**: Aug 2026
- **MAC Share of Search**: 6.5%
- **Urban Decay Share of Search**: 9.6%

## Which is more popular in search, MAC or Urban Decay?

- In August 2026, Urban Decay had more branded searches than MAC among eyeshadow brands worldwide. Urban Decay was estimated to have 110K branded searches compared to MAC’s 74K, and held a 9.6% Share of Search versus MAC’s 6.5%.
- Urban Decay was ahead of MAC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MAC’s estimated Share of Search among eyeshadow brands worldwide moved from 5.4% to 6.5%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Urban Decay’s estimated Share of Search among eyeshadow brands worldwide moved from 9.8% to 9.6%, and its estimated monthly branded searches moved from 135K to 110K.

## How did search popularity change for eyeshadow brands worldwide in August 2026?

- In August 2026, Urban Decay gained estimated Share of Search among eyeshadow brands worldwide, from 8.1% to 9.6%.

## Month by month

| Month | MAC estimated searches | MAC Share of Search | MAC rank | Urban Decay estimated searches | Urban Decay Share of Search | Urban Decay rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 5.4% | 4 | 135K | 9.8% | 3 |
| Nov 2025 | 110K | 6.4% | 4 | 165K | 9.6% | 3 |
| Dec 2025 | 110K | 7.4% | 4 | 135K | 9.1% | 3 |
| Jan 2026 | 74K | 6.1% | 4 | 110K | 9.1% | 3 |
| Feb 2026 | 74K | 6.6% | 4 | 90.5K | 8.1% | 3 |
| Mar 2026 | 74K | 6.3% | 4 | 110K | 9.4% | 3 |
| Apr 2026 | 74K | 6.5% | 4 | 110K | 9.6% | 3 |
| May 2026 | 74K | 6.3% | 4 | 110K | 9.4% | 3 |
| Jun 2026 | 60.5K | 5.4% | 4 | 110K | 9.7% | 3 |
| Jul 2026 | 74K | 6.6% | 4 | 90.5K | 8.1% | 3 |
| Aug 2026 | 74K | 6.5% | 4 | 110K | 9.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using MAC’s and Urban Decay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MAC**: Measured on the search term “mac makeup”.
- **Urban Decay**: Measured on the search term “urban decay”.

- [MAC profile](/demand/global-en/brands/mac-cosmetics)
- [Urban Decay profile](/demand/global-en/brands/urban-decay)
- [All eyeshadow brands worldwide](/demand/global-en/categories/eyeshadow-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MAC or Urban Decay?

In August 2026, Urban Decay had more branded searches than MAC among eyeshadow brands worldwide. Urban Decay was estimated to have 110K branded searches compared to MAC’s 74K, and held a 9.6% Share of Search versus MAC’s 6.5%.

## Cite this page

Brandwave. "MAC vs Urban Decay: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mac-cosmetics-vs-urban-decay

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mac-cosmetics-vs-urban-decay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.