---
title: "MAC vs Tom Ford: Which is searched more?"
description: "Which is more popular in search, MAC or Tom Ford? Compare estimated monthly branded-search demand and Share of Search inside the Eye shadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mac-cosmetics-vs-tom-ford"
publisher: "Brandwave"
---

# MAC vs Tom Ford: Which is searched more?

Which is more popular in search, MAC or Tom Ford? Compare estimated monthly branded-search demand and Share of Search inside the Eye shadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MAC and Tom Ford
- **Competitive set**: Eye shadow brands
- **Market**: Global
- **Month measured**: Sep 2026
- **MAC Share of Search**: 0.74%
- **Tom Ford Share of Search**: 40.9%

## Which is more popular in search, MAC or Tom Ford?

- In September 2026, Tom Ford had more branded searches than MAC among eye shadow brands worldwide. Tom Ford was estimated to have 1.2M branded searches compared to MAC’s 22.2K, and held a 40.9% Share of Search versus MAC’s 0.74%.
- Tom Ford was ahead of MAC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MAC’s estimated Share of Search among eye shadow brands worldwide moved from 0.61% to 0.74%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among eye shadow brands worldwide moved from 33.4% to 40.9%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for eye shadow brands worldwide in September 2026?

- In September 2026, Tom Ford gained estimated Share of Search among eye shadow brands worldwide, from 36.2% to 40.9%.

## Month by month

| Month | MAC estimated searches | MAC Share of Search | MAC rank | Tom Ford estimated searches | Tom Ford Share of Search | Tom Ford rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 0.61% | 5 | 1.2M | 33.4% | 2 |
| Nov 2025 | 27.1K | 0.57% | 5 | 1.2M | 25.7% | 3 |
| Dec 2025 | 22.2K | 0.51% | 5 | 1.5M | 34.2% | 2 |
| Jan 2026 | 22.2K | 0.65% | 5 | 1.2M | 35.5% | 1 |
| Feb 2026 | 18.1K | 0.62% | 5 | 1M | 34% | 2 |
| Mar 2026 | 18.1K | 0.54% | 5 | 1M | 29.7% | 2 |
| Apr 2026 | 18.1K | 0.59% | 5 | 1M | 32.4% | 2 |
| May 2026 | 18.1K | 0.59% | 5 | 1M | 32.4% | 2 |
| Jun 2026 | 14.8K | 0.57% | 5 | 823K | 31.9% | 2 |
| Jul 2026 | 18.1K | 0.66% | 5 | 1M | 36.2% | 1 |
| Aug 2026 | 22.2K | 0.8% | 5 | 1M | 36.2% | 1 |
| Sep 2026 | 22.2K | 0.74% | 5 | 1.2M | 40.9% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using MAC’s and Tom Ford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MAC**: Measured on the search term “mac eye shadow”.
- **Tom Ford**: Measured on the search term “tom ford”.

- [MAC profile](/demand/global-en/brands/mac-cosmetics)
- [Tom Ford profile](/demand/global-en/brands/tom-ford)
- [All eye shadow brands worldwide](/demand/global-en/categories/eye-shadow-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MAC or Tom Ford?

In September 2026, Tom Ford had more branded searches than MAC among eye shadow brands worldwide. Tom Ford was estimated to have 1.2M branded searches compared to MAC’s 22.2K, and held a 40.9% Share of Search versus MAC’s 0.74%.

## Cite this page

Brandwave. "MAC vs Tom Ford: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mac-cosmetics-vs-tom-ford

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mac-cosmetics-vs-tom-ford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.