--- title: "MAC vs Natasha Denona: Which is searched more?" description: "Is MAC or Natasha Denona more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mac-cosmetics-vs-natasha-denona" publisher: "Brandwave" --- # MAC vs Natasha Denona: Which is searched more? Is MAC or Natasha Denona more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MAC and Natasha Denona - **Competitive set**: Eyeshadow brands - **Market**: Global - **Month measured**: Sep 2026 - **MAC Share of Search**: 0.42% - **Natasha Denona Share of Search**: 3.1% ## Is MAC or Natasha Denona more popular in search? - In September 2026, Natasha Denona had more branded searches than MAC among eyeshadow brands worldwide. Natasha Denona had about 165,000 branded searches, while MAC had 22,200. Natasha Denona made up 3.1% of all eyeshadow brand searches we track, and MAC accounted for 0.42%. - Natasha Denona was ahead of MAC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MAC’s share of searches among eyeshadow brands worldwide moved from 0.34% to 0.42%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Natasha Denona’s share of searches among eyeshadow brands worldwide moved from 2.5% to 3.1%, and its estimated monthly branded searches held steady at 165K. ## Top eyeshadow brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Natasha Denona was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MAC was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Natasha Denona was listed before MAC in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | e.l.f. Cosmetics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Urban Decay | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Anastasia Beverly Hills | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | ColourPop | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Natasha Denona | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Makeup by Mario | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bobbi Brown | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Pat McGrath Labs | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | MAC | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Maybelline | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Tom Ford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Estée Lauder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NARS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Too Faced | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eyeshadow brands - Asked ChatGPT "Which eyeshadow brand should I buy?": 1. ColourPop, 2. Anastasia Beverly Hills, 3. e.l.f. Cosmetics, 4. Pat McGrath Labs - Asked ChatGPT "What are the best eyeshadow brands?": 1. Urban Decay, 2. Natasha Denona, 3. MAC, 4. e.l.f. Cosmetics, 5. ColourPop, 6. Anastasia Beverly Hills, 7. Makeup by Mario - Asked ChatGPT "What's the best eyeshadow brand for everyday makeup?": 1. e.l.f. Cosmetics, 2. Urban Decay, 3. Natasha Denona - Searched Google, AI Overview "best eyeshadow brand": 1. Makeup by Mario, 2. Anastasia Beverly Hills, 3. Pat McGrath Labs, 4. Urban Decay, 5. e.l.f. Cosmetics, 6. ColourPop - Searched Google, AI Overview "eyeshadow for beginners": 1. Bobbi Brown, 2. e.l.f. Cosmetics, 3. Maybelline Not named in any answer: Tom Ford, Estée Lauder, Clinique, NARS and Too Faced. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for eyeshadow brands worldwide in September 2026? Neither MAC nor Natasha Denona moved beyond provider rounding among eyeshadow brands in Sep 2026. ## Month by month | Month | MAC estimated searches | MAC Share of Search | MAC rank | Natasha Denona estimated searches | Natasha Denona Share of Search | Natasha Denona rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 0.34% | 14 | 165K | 2.5% | 11 | | Nov 2025 | 27.1K | 0.32% | 14 | 246K | 2.9% | 11 | | Dec 2025 | 22.2K | 0.3% | 15 | 165K | 2.2% | 12 | | Jan 2026 | 22.2K | 0.37% | 15 | 165K | 2.7% | 12 | | Feb 2026 | 18.1K | 0.35% | 15 | 135K | 2.6% | 11 | | Mar 2026 | 18.1K | 0.31% | 14 | 135K | 2.3% | 12 | | Apr 2026 | 18.1K | 0.34% | 14 | 135K | 2.5% | 11 | | May 2026 | 18.1K | 0.33% | 14 | 135K | 2.4% | 12 | | Jun 2026 | 14.8K | 0.31% | 14 | 110K | 2.3% | 12 | | Jul 2026 | 18.1K | 0.36% | 14 | 135K | 2.7% | 11 | | Aug 2026 | 22.2K | 0.44% | 14 | 135K | 2.7% | 11 | | Sep 2026 | 22.2K | 0.42% | 14 | 165K | 3.1% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using MAC’s and Natasha Denona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MAC**: Measured on the search terms “mac eye shadow” and “mac eyeshadow”, summed into one figure. - **Natasha Denona**: Measured on the search term “natasha denona”. - [MAC profile](/demand/global-en/brands/mac-cosmetics) - [Natasha Denona profile](/demand/global-en/brands/natasha-denona) - [All eyeshadow brands worldwide](/demand/global-en/categories/eyeshadow-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MAC or Natasha Denona more popular in search? In September 2026, Natasha Denona had more branded searches than MAC among eyeshadow brands worldwide. Natasha Denona had about 165,000 branded searches, while MAC had 22,200. Natasha Denona made up 3.1% of all eyeshadow brand searches we track, and MAC accounted for 0.42%. ## Cite this page Brandwave. "MAC vs Natasha Denona: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mac-cosmetics-vs-natasha-denona This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mac-cosmetics-vs-natasha-denona. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.