--- title: "M. Graham vs Winsor & Newton: Which is searched more?" description: "Is M. Graham or Winsor & Newton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Watercolor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/m-graham-vs-winsor-and-newton" publisher: "Brandwave" --- # M. Graham vs Winsor & Newton: Which is searched more? Is M. Graham or Winsor & Newton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Watercolor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: M. Graham and Winsor & Newton - **Competitive set**: Watercolor brands - **Market**: Global - **Month measured**: Sep 2026 - **M. Graham Share of Search**: 0.16% - **Winsor & Newton Share of Search**: 11.1% ## Is M. Graham or Winsor & Newton more popular in search? - In September 2026, Winsor & Newton had more branded searches than M. Graham among watercolor brands worldwide. Winsor & Newton had about 49,500 branded searches, while M. Graham had 720. Winsor & Newton made up 11.1% of all watercolor brand searches we track, and M. Graham accounted for 0.16%. - Winsor & Newton was ahead of M. Graham in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, M. Graham’s share of searches among watercolor brands worldwide moved from 0.23% to 0.16%, and its estimated monthly branded searches moved from 1K to 720. - Across the 12 months ending September 2026, Winsor & Newton’s share of searches among watercolor brands worldwide moved from 11.2% to 11.1%, and its estimated monthly branded searches held steady at 49.5K. ## Top watercolor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Winsor & Newton appeared in all four answers. M. Graham was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Winsor & Newton was listed before M. Graham in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Daniel Smith | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Winsor & Newton | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Holbein | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | M. Graham | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Faber-Castell | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Arteza | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about watercolor brands - Asked ChatGPT "Which watercolor brand should I buy?": 1. Daniel Smith, 2. Winsor & Newton, 3. M. Graham - Asked ChatGPT "What are the best watercolor brands?": 1. Daniel Smith, 2. Winsor & Newton, 3. Holbein, 4. M. Graham - Asked ChatGPT "What's the best watercolor brand for beginner painting?": 1. Winsor & Newton, 2. Daniel Smith - Searched Google, AI Overview "best watercolours": 1. Daniel Smith, 2. Holbein, 3. Winsor & Newton Not named in any answer: Faber-Castell and Arteza. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for watercolor brands worldwide in September 2026? - In September 2026, Winsor & Newton gained share of searches among watercolor brands worldwide, from 9.4% to 11.1%. - Estimated monthly branded searches for M. Graham worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026. ## Month by month | Month | M. Graham estimated searches | M. Graham Share of Search | M. Graham rank | Winsor & Newton estimated searches | Winsor & Newton Share of Search | Winsor & Newton rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 0.23% | 5 | 49.5K | 11.2% | 2 | | Nov 2025 | 1K | 0.22% | 5 | 49.5K | 11% | 2 | | Dec 2025 | 1.3K | 0.28% | 5 | 60.5K | 13.1% | 2 | | Jan 2026 | 1.3K | 0.24% | 5 | 49.5K | 9.3% | 2 | | Feb 2026 | 1K | 0.23% | 5 | 40.5K | 9.3% | 2 | | Mar 2026 | 880 | 0.23% | 5 | 49.5K | 13% | 2 | | Apr 2026 | 720 | 0.19% | 5 | 49.5K | 13.1% | 2 | | May 2026 | 880 | 0.23% | 5 | 49.5K | 13.1% | 2 | | Jun 2026 | 720 | 0.22% | 5 | 49.5K | 15.4% | 2 | | Jul 2026 | 880 | 0.24% | 5 | 40.5K | 11% | 2 | | Aug 2026 | 720 | 0.14% | 5 | 49.5K | 9.4% | 2 | | Sep 2026 | 720 | 0.16% | 5 | 49.5K | 11.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using M. Graham’s and Winsor & Newton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **M. Graham**: Measured on the search term “m. graham”. - **Winsor & Newton**: Measured on the search term “winsor newton”. - [M. Graham profile](/demand/global-en/brands/m-graham) - [Winsor & Newton profile](/demand/global-en/brands/winsor-and-newton) - [All watercolor brands worldwide](/demand/global-en/categories/watercolor-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is M. Graham or Winsor & Newton more popular in search? In September 2026, Winsor & Newton had more branded searches than M. Graham among watercolor brands worldwide. Winsor & Newton had about 49,500 branded searches, while M. Graham had 720. Winsor & Newton made up 11.1% of all watercolor brand searches we track, and M. Graham accounted for 0.16%. ## Cite this page Brandwave. "M. Graham vs Winsor & Newton: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/m-graham-vs-winsor-and-newton This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/m-graham-vs-winsor-and-newton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.