--- title: "M-Files vs Microsoft Purview: Which is searched more?" description: "Is M-Files or Microsoft Purview more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Records management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/m-files-vs-microsoft-purview" publisher: "Brandwave" --- # M-Files vs Microsoft Purview: Which is searched more? Is M-Files or Microsoft Purview more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Records management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: M-Files and Microsoft Purview - **Competitive set**: Records management software - **Market**: Global - **Month measured**: Sep 2026 - **M-Files Share of Search**: 4.5% - **Microsoft Purview Share of Search**: 18.2% ## Is M-Files or Microsoft Purview more popular in search? - In September 2026, Microsoft Purview had more branded searches than M-Files among records management software worldwide. Microsoft Purview had about 60,500 branded searches, while M-Files had 14,800. Microsoft Purview made up 18.2% of all records management software searches we track, and M-Files accounted for 4.5%. - Microsoft Purview was ahead of M-Files in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, M-Files’ share of searches among records management software worldwide moved from 5.4% to 4.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, Microsoft Purview’s share of searches among records management software worldwide moved from 14.8% to 18.2%, and its estimated monthly branded searches moved from 49.5K to 60.5K. ## Top records management software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, M-Files was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Purview was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Purview was listed before M-Files in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | M-Files | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Microsoft Purview | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Laserfiche | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | DocuWare | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | OpenText | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Access | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | Iron Mountain | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Collabspace | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about records management software - Asked ChatGPT "Which records management software should I use?": 1. Laserfiche, 2. Microsoft Purview, 3. M-Files, 4. DocuWare, 5. OpenText, 6. Access - Asked ChatGPT "What are the best records management software options?": 1. Microsoft Purview, 2. OpenText, 3. M-Files, 4. Access - Asked ChatGPT "What's the best records management software for organised business records?": 1. M-Files, 2. DocuWare, 3. Laserfiche, 4. Access - Searched Google, AI Overview "records management software": 1. Microsoft Purview - Searched Google, AI Overview "records management system": 1. Access Not named in any answer: Iron Mountain and Collabspace. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for records management software worldwide in September 2026? - In September 2026, Microsoft Purview gained share of searches among records management software worldwide, from 15.5% to 18.2%. - In September 2026, M-Files gained share of searches among records management software worldwide, from 3.8% to 4.5%. ## Month by month | Month | M-Files estimated searches | M-Files Share of Search | M-Files rank | Microsoft Purview estimated searches | Microsoft Purview Share of Search | Microsoft Purview rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 5.4% | 5 | 49.5K | 14.8% | 2 | | Nov 2025 | 18.1K | 3.7% | 4 | 49.5K | 10% | 2 | | Dec 2025 | 14.8K | 5.4% | 5 | 40.5K | 14.8% | 2 | | Jan 2026 | 18.1K | 5.4% | 5 | 49.5K | 14.9% | 2 | | Feb 2026 | 18.1K | 5.5% | 4 | 49.5K | 15.1% | 2 | | Mar 2026 | 18.1K | 5.3% | 5 | 60.5K | 17.6% | 2 | | Apr 2026 | 18.1K | 5.3% | 5 | 60.5K | 17.6% | 2 | | May 2026 | 14.8K | 4.7% | 5 | 49.5K | 15.6% | 2 | | Jun 2026 | 14.8K | 4.5% | 5 | 60.5K | 18.4% | 2 | | Jul 2026 | 14.8K | 4.7% | 5 | 49.5K | 15.6% | 2 | | Aug 2026 | 12.1K | 3.8% | 5 | 49.5K | 15.5% | 2 | | Sep 2026 | 14.8K | 4.5% | 5 | 60.5K | 18.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using M-Files’ and Microsoft Purview’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **M-Files**: Measured on the search terms “m-files” and “m-files app”, summed into one figure. - **Microsoft Purview**: Measured on the search term “microsoft purview”. - [M-Files profile](/demand/global-en/brands/m-files) - [Microsoft Purview profile](/demand/global-en/brands/microsoft-purview) - [All records management software worldwide](/demand/global-en/categories/records-management-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is M-Files or Microsoft Purview more popular in search? In September 2026, Microsoft Purview had more branded searches than M-Files among records management software worldwide. Microsoft Purview had about 60,500 branded searches, while M-Files had 14,800. Microsoft Purview made up 18.2% of all records management software searches we track, and M-Files accounted for 4.5%. ## Cite this page Brandwave. "M-Files vs Microsoft Purview: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/m-files-vs-microsoft-purview This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/m-files-vs-microsoft-purview. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.