---
title: "M-Audio vs Native Instruments: Which is more popular by branded search?"
description: "Which is more popular in search, M-Audio or Native Instruments? Compare estimated monthly branded-search demand and Share of Search inside the Midi keyboards set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/m-audio-vs-native-instruments"
publisher: "Brandwave"
---

# M-Audio vs Native Instruments: Which is more popular by branded search?

Which is more popular in search, M-Audio or Native Instruments? Compare estimated monthly branded-search demand and Share of Search inside the Midi keyboards set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: M-Audio and Native Instruments
- **Competitive set**: Midi keyboards
- **Market**: Global
- **Month measured**: Aug 2026
- **M-Audio Share of Search**: 7.3%
- **Native Instruments Share of Search**: 24.4%

## Which is more popular in search, M-Audio or Native Instruments?

- In August 2026, Native Instruments had more branded searches than M-Audio among midi keyboards worldwide. Native Instruments was estimated to have 110K branded searches compared to M-Audio’s 33.1K, and held a 24.4% Share of Search versus M-Audio’s 7.3%.
- Native Instruments was ahead of M-Audio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, M-Audio’s estimated Share of Search among midi keyboards worldwide moved from 7% to 7.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among midi keyboards worldwide moved from 28.6% to 24.4%, and its estimated monthly branded searches moved from 165K to 110K.

## How did search popularity change for midi keyboards worldwide in August 2026?

- In August 2026, M-Audio gained estimated Share of Search among midi keyboards worldwide, from 6% to 7.3%.
- Estimated monthly branded searches for Native Instruments worldwide fell 33.3% over 11 measured months, from 165K to 110K in August 2026.

## Month by month

| Month | M-Audio estimated searches | M-Audio Share of Search | M-Audio rank | Native Instruments estimated searches | Native Instruments Share of Search | Native Instruments rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 7% | 5 | 165K | 28.6% | 2 |
| Nov 2025 | 40.5K | 6.1% | 5 | 201K | 30.1% | 1 |
| Dec 2025 | 40.5K | 6.4% | 5 | 201K | 31.5% | 1 |
| Jan 2026 | 40.5K | 5.7% | 5 | 301K | 42.2% | 1 |
| Feb 2026 | 33.1K | 6.2% | 5 | 165K | 30.8% | 1 |
| Mar 2026 | 40.5K | 7.5% | 5 | 135K | 24.9% | 2 |
| Apr 2026 | 33.1K | 6.2% | 5 | 135K | 25.2% | 2 |
| May 2026 | 33.1K | 6.1% | 5 | 165K | 30.2% | 2 |
| Jun 2026 | 27.1K | 6% | 5 | 110K | 24.2% | 2 |
| Jul 2026 | 27.1K | 6% | 5 | 110K | 24.2% | 2 |
| Aug 2026 | 33.1K | 7.3% | 5 | 110K | 24.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using M-Audio’s and Native Instruments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **M-Audio**: Measured on the search term “m audio”.
- **Native Instruments**: Measured on the search term “native instruments”.

- [M-Audio profile](/demand/global-en/brands/m-audio)
- [Native Instruments profile](/demand/global-en/brands/native-instruments)
- [All midi keyboards worldwide](/demand/global-en/categories/midi-keyboards): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, M-Audio or Native Instruments?

In August 2026, Native Instruments had more branded searches than M-Audio among midi keyboards worldwide. Native Instruments was estimated to have 110K branded searches compared to M-Audio’s 33.1K, and held a 24.4% Share of Search versus M-Audio’s 7.3%.

## Cite this page

Brandwave. "M-Audio vs Native Instruments: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/m-audio-vs-native-instruments

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/m-audio-vs-native-instruments. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.