--- title: "LYS Beauty vs Morphe: Which is searched more?" description: "Is LYS Beauty or Morphe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Contour stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lys-beauty-vs-morphe" publisher: "Brandwave" --- # LYS Beauty vs Morphe: Which is searched more? Is LYS Beauty or Morphe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Contour stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LYS Beauty and Morphe - **Competitive set**: Contour stick brands - **Market**: Global - **Month measured**: Sep 2026 - **LYS Beauty Share of Search**: 1.6% - **Morphe Share of Search**: 0.39% ## Is LYS Beauty or Morphe more popular in search? - In September 2026, LYS Beauty had more branded searches than Morphe among contour stick brands worldwide. LYS Beauty had about 26,900 branded searches, while Morphe had 6,600. LYS Beauty made up 1.6% of all contour stick brand searches we track, and Morphe accounted for 0.39%. - LYS Beauty was ahead of Morphe in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LYS Beauty’s share of searches among contour stick brands worldwide moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 22K to 26.9K. - Across the 12 months ending September 2026, Morphe’s share of searches among contour stick brands worldwide moved from 0.32% to 0.39%, and its estimated monthly branded searches held steady at 6.6K. ## Top contour stick brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither LYS Beauty nor Morphe showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NYX Professional Makeup | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Milk Makeup | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Fenty Beauty | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Westman Atelier | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Makeup by Mario | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Rare Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LYS Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dior | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Morphe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about contour stick brands - Asked ChatGPT "Which contour stick brand should I buy?": 1. NYX Professional Makeup, 2. Fenty Beauty, 3. Westman Atelier - Asked ChatGPT "What are the best contour stick brands?": 1. Makeup by Mario, 2. Fenty Beauty, 3. Westman Atelier, 4. NYX Professional Makeup, 5. Milk Makeup - Asked ChatGPT "What's the best contour stick brand for everyday makeup?": 1. Milk Makeup, 2. NYX Professional Makeup, 3. Fenty Beauty, 4. Westman Atelier - Searched Google, AI Overview "contour stick": 1. Milk Makeup, 2. Fenty Beauty - Searched Google, AI Overview "cream contour stick": 1. Milk Makeup, 2. NYX Professional Makeup Not named in any answer: Rare Beauty, LYS Beauty, Dior and Morphe. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for contour stick brands worldwide in September 2026? - Estimated monthly branded searches for LYS Beauty worldwide rose 22.3% over 12 measured months, from 22K to 26.9K in September 2026. ## Month by month | Month | LYS Beauty estimated searches | LYS Beauty Share of Search | LYS Beauty rank | Morphe estimated searches | Morphe Share of Search | Morphe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22K | 1.1% | 6 | 6.6K | 0.32% | 9 | | Nov 2025 | 26.9K | 0.88% | 6 | 5.4K | 0.18% | 9 | | Dec 2025 | 26.9K | 1.1% | 6 | 6.6K | 0.26% | 9 | | Jan 2026 | 32.9K | 1.5% | 6 | 8.1K | 0.36% | 9 | | Feb 2026 | 24.7K | 1.3% | 6 | 6.6K | 0.35% | 9 | | Mar 2026 | 24.7K | 1.2% | 6 | 6.6K | 0.33% | 9 | | Apr 2026 | 26.9K | 1.4% | 6 | 5.4K | 0.28% | 9 | | May 2026 | 22K | 1.2% | 6 | 5.4K | 0.3% | 9 | | Jun 2026 | 19.8K | 1.2% | 6 | 4.4K | 0.28% | 9 | | Jul 2026 | 24.7K | 1.3% | 6 | 4.4K | 0.24% | 9 | | Aug 2026 | 26.9K | 1.5% | 6 | 6.6K | 0.36% | 9 | | Sep 2026 | 26.9K | 1.6% | 6 | 6.6K | 0.39% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using LYS Beauty’s and Morphe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LYS Beauty**: Measured on the search terms “lys beauty” and “lys contour stick”, summed into one figure. - **Morphe**: Measured on the search term “morphe contour stick”. - [LYS Beauty profile](/demand/global-en/brands/lys-beauty) - [Morphe profile](/demand/global-en/brands/morphe) - [All contour stick brands worldwide](/demand/global-en/categories/contour-stick-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LYS Beauty or Morphe more popular in search? In September 2026, LYS Beauty had more branded searches than Morphe among contour stick brands worldwide. LYS Beauty had about 26,900 branded searches, while Morphe had 6,600. LYS Beauty made up 1.6% of all contour stick brand searches we track, and Morphe accounted for 0.39%. ## Cite this page Brandwave. "LYS Beauty vs Morphe: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lys-beauty-vs-morphe This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lys-beauty-vs-morphe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.