--- title: "Lusha vs People Data Labs: Which is searched more?" description: "Is Lusha or People Data Labs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data enrichment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lusha-vs-people-data-labs" publisher: "Brandwave" --- # Lusha vs People Data Labs: Which is searched more? Is Lusha or People Data Labs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data enrichment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lusha and People Data Labs - **Competitive set**: Data enrichment platforms - **Market**: Global - **Month measured**: Sep 2026 - **Lusha Share of Search**: 23.9% - **People Data Labs Share of Search**: 0.96% ## Is Lusha or People Data Labs more popular in search? - In September 2026, Lusha had more branded searches than People Data Labs among data enrichment platforms worldwide. Lusha had about 201,000 branded searches, while People Data Labs had 8,100. Lusha made up 23.9% of all data enrichment platform searches we track, and People Data Labs accounted for 0.96%. - Lusha was ahead of People Data Labs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lusha’s share of searches among data enrichment platforms worldwide moved from 26.7% to 23.9%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, People Data Labs’ share of searches among data enrichment platforms worldwide moved from 1.1% to 0.96%, and its estimated monthly branded searches held steady at 8.1K. ## Top data enrichment platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lusha was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. People Data Labs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lusha and People Data Labs were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clay | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apollo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ZoomInfo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Cognism | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Lusha | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | People Data Labs | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Clearbit | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Prospeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FullContact | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dropcontact | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data enrichment platforms - Asked ChatGPT "Which data enrichment platform should I use?": 1. Clay, 2. Apollo, 3. ZoomInfo, 4. Cognism - Asked ChatGPT "What are the best data enrichment platforms?": 1. Clay, 2. Apollo, 3. ZoomInfo, 4. Cognism, 5. People Data Labs, 6. Lusha - Asked ChatGPT "What's the best data enrichment platform for b2b contact data?": 1. Clay, 2. Apollo, 3. ZoomInfo, 4. Cognism, 5. People Data Labs - Searched Google, AI Overview "data enrichment platforms": 1. ZoomInfo, 2. Apollo, 3. Cognism, 4. Clearbit, 5. Lusha, 6. Clay - Searched Google, AI Overview "contact data enrichment": 1. Clay, 2. ZoomInfo, 3. Apollo, 4. Lusha, 5. Cognism Not named in any answer: Prospeo, FullContact and Dropcontact. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data enrichment platforms worldwide in September 2026? - In September 2026, Lusha gained share of searches among data enrichment platforms worldwide, from 22.3% to 23.9%. ## Month by month | Month | Lusha estimated searches | Lusha Share of Search | Lusha rank | People Data Labs estimated searches | People Data Labs Share of Search | People Data Labs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 26.7% | 2 | 8.1K | 1.1% | 9 | | Nov 2025 | 201K | 27.5% | 3 | 8.1K | 1.1% | 9 | | Dec 2025 | 165K | 26% | 3 | 6.6K | 1% | 9 | | Jan 2026 | 201K | 25.8% | 3 | 8.1K | 1% | 9 | | Feb 2026 | 201K | 25.6% | 3 | 8.1K | 1% | 9 | | Mar 2026 | 201K | 20.9% | 3 | 9.9K | 1% | 9 | | Apr 2026 | 201K | 19.6% | 3 | 8.1K | 0.79% | 9 | | May 2026 | 201K | 22.6% | 3 | 8.1K | 0.91% | 9 | | Jun 2026 | 201K | 24.1% | 3 | 9.9K | 1.2% | 9 | | Jul 2026 | 201K | 24.4% | 3 | 9.9K | 1.2% | 8 | | Aug 2026 | 165K | 22.3% | 3 | 9.9K | 1.3% | 8 | | Sep 2026 | 201K | 23.9% | 3 | 8.1K | 0.96% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Lusha’s and People Data Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lusha**: Measured on the search terms “lusha” and “lusha sales intelligence”, summed into one figure. - **People Data Labs**: Measured on the search terms “people data labs” and “peopledatalabs”, summed into one figure. - [Lusha profile](/demand/global-en/brands/lusha) - [People Data Labs profile](/demand/global-en/brands/people-data-labs) - [All data enrichment platforms worldwide](/demand/global-en/categories/data-enrichment-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lusha or People Data Labs more popular in search? In September 2026, Lusha had more branded searches than People Data Labs among data enrichment platforms worldwide. Lusha had about 201,000 branded searches, while People Data Labs had 8,100. Lusha made up 23.9% of all data enrichment platform searches we track, and People Data Labs accounted for 0.96%. ## Cite this page Brandwave. "Lusha vs People Data Labs: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lusha-vs-people-data-labs This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lusha-vs-people-data-labs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.