---
title: "Lurpak vs Tillamook: Which is searched more?"
description: "Is Lurpak or Tillamook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Butter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lurpak-vs-tillamook"
publisher: "Brandwave"
---

# Lurpak vs Tillamook: Which is searched more?

Is Lurpak or Tillamook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Butter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lurpak and Tillamook
- **Competitive set**: Butter brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Lurpak Share of Search**: 14.1%
- **Tillamook Share of Search**: 38.4%

## Is Lurpak or Tillamook more popular in search?

- In September 2026, Tillamook had more branded searches than Lurpak among butter brands worldwide. Tillamook had about 90,500 branded searches, while Lurpak had 33,100. Tillamook made up 38.4% of all butter brand searches we track, and Lurpak accounted for 14.1%.
- The lead changed hands once in the 12 months ending September 2026: Tillamook took it in July 2026.
- Across the 12 months ending September 2026, Lurpak’s share of searches among butter brands worldwide moved from 39.1% to 14.1%, and its estimated monthly branded searches moved from 90.5K to 33.1K.
- Across the 12 months ending September 2026, Tillamook’s share of searches among butter brands worldwide moved from 9.6% to 38.4%, and its estimated monthly branded searches moved from 22.2K to 90.5K.

## How did search popularity change for butter brands worldwide in September 2026?

- In September 2026, Tillamook overtook Land O'Lakes to become the leader among butter brands worldwide, with 38.4% of the searches.
- In September 2026, Lurpak lost share of searches among butter brands worldwide, from 17% to 14.1%.

## Month by month

| Month | Lurpak estimated searches | Lurpak Share of Search | Lurpak rank | Tillamook estimated searches | Tillamook Share of Search | Tillamook rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 39.1% | 1 | 22.2K | 9.6% | 4 |
| Nov 2025 | 90.5K | 38.4% | 1 | 27.1K | 11.5% | 4 |
| Dec 2025 | 60.5K | 27.8% | 2 | 33.1K | 15.2% | 4 |
| Jan 2026 | 40.5K | 21% | 2 | 33.1K | 17.2% | 4 |
| Feb 2026 | 40.5K | 22.8% | 2 | 33.1K | 18.7% | 4 |
| Mar 2026 | 40.5K | 20.5% | 3 | 33.1K | 16.8% | 4 |
| Apr 2026 | 49.5K | 25.9% | 2 | 33.1K | 17.3% | 3 |
| May 2026 | 49.5K | 25.3% | 2 | 33.1K | 16.9% | 4 |
| Jun 2026 | 33.1K | 18.9% | 2 | 33.1K | 18.9% | 3 |
| Jul 2026 | 33.1K | 17.8% | 3 | 40.5K | 21.8% | 2 |
| Aug 2026 | 33.1K | 17% | 4 | 40.5K | 20.9% | 2 |
| Sep 2026 | 33.1K | 14.1% | 3 | 90.5K | 38.4% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Lurpak’s and Tillamook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lurpak**: Measured on the search term “lurpak”.
- **Tillamook**: Measured on the search term “tillamook cheese”.

- [Lurpak profile](/demand/global-en/brands/lurpak)
- [Tillamook profile](/demand/global-en/brands/tillamook)
- [All butter brands worldwide](/demand/global-en/categories/butter-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Lurpak or Tillamook more popular in search?

In September 2026, Tillamook had more branded searches than Lurpak among butter brands worldwide. Tillamook had about 90,500 branded searches, while Lurpak had 33,100. Tillamook made up 38.4% of all butter brand searches we track, and Lurpak accounted for 14.1%.

## Cite this page

Brandwave. "Lurpak vs Tillamook: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lurpak-vs-tillamook

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lurpak-vs-tillamook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.