--- title: "Lurpak vs Plugrá: Which is searched more?" description: "Is Lurpak or Plugrá more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Butter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lurpak-vs-plugra" publisher: "Brandwave" --- # Lurpak vs Plugrá: Which is searched more? Is Lurpak or Plugrá more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Butter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lurpak and Plugrá - **Competitive set**: Butter brands - **Market**: Global - **Month measured**: Sep 2026 - **Lurpak Share of Search**: 14.1% - **Plugrá Share of Search**: 4.2% ## Is Lurpak or Plugrá more popular in search? - In September 2026, Lurpak had more branded searches than Plugrá among butter brands worldwide. Lurpak had about 33,100 branded searches, while Plugrá had 9,900. Lurpak made up 14.1% of all butter brand searches we track, and Plugrá accounted for 4.2%. - Lurpak was ahead of Plugrá in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lurpak’s share of searches among butter brands worldwide moved from 39.1% to 14.1%, and its estimated monthly branded searches moved from 90.5K to 33.1K. - Across the 12 months ending September 2026, Plugrá’s share of searches among butter brands worldwide moved from 4.3% to 4.2%, and its estimated monthly branded searches held steady at 9.9K. ## Top butter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Plugrá was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lurpak did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kerrygold | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Land O'Lakes | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Plugrá | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Vermont Creamery | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Tillamook | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Lurpak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Anchor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Country Crock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mainland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about butter brands - Asked ChatGPT "Which butter brand should I buy?": 1. Kerrygold, 2. Land O'Lakes, 3. Tillamook - Asked ChatGPT "What are the best butter brands?": 1. Kerrygold, 2. Plugrá, 3. Vermont Creamery, 4. Land O'Lakes, 5. Tillamook - Asked ChatGPT "What's the best butter brand for everyday cooking?": 1. Land O'Lakes, 2. Kerrygold, 3. Plugrá - Searched Google, AI Overview "butter brands": 1. Kerrygold, 2. Land O'Lakes, 3. Plugrá, 4. Vermont Creamery, 5. Tillamook - Searched Google, AI Overview "good butter for baking": 1. Kerrygold Not named in any answer: Lurpak, Anchor, Country Crock and Mainland. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for butter brands worldwide in September 2026? - In September 2026, Lurpak lost share of searches among butter brands worldwide, from 17% to 14.1%. - In September 2026, Plugrá lost share of searches among butter brands worldwide, from 6.2% to 4.2%. ## Month by month | Month | Lurpak estimated searches | Lurpak Share of Search | Lurpak rank | Plugrá estimated searches | Plugrá Share of Search | Plugrá rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 39.1% | 1 | 9.9K | 4.3% | 6 | | Nov 2025 | 90.5K | 38.4% | 1 | 14.8K | 6.3% | 5 | | Dec 2025 | 60.5K | 27.8% | 2 | 14.8K | 6.8% | 5 | | Jan 2026 | 40.5K | 21% | 2 | 9.9K | 5.1% | 6 | | Feb 2026 | 40.5K | 22.8% | 2 | 8.1K | 4.6% | 6 | | Mar 2026 | 40.5K | 20.5% | 3 | 8.1K | 4.1% | 6 | | Apr 2026 | 49.5K | 25.9% | 2 | 8.1K | 4.2% | 6 | | May 2026 | 49.5K | 25.3% | 2 | 6.6K | 3.4% | 6 | | Jun 2026 | 33.1K | 18.9% | 2 | 6.6K | 3.8% | 6 | | Jul 2026 | 33.1K | 17.8% | 3 | 9.9K | 5.3% | 6 | | Aug 2026 | 33.1K | 17% | 4 | 12.1K | 6.2% | 6 | | Sep 2026 | 33.1K | 14.1% | 3 | 9.9K | 4.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Lurpak’s and Plugrá’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lurpak**: Measured on the search term “lurpak”. - **Plugrá**: Measured on the search term “plugra butter”. - [Lurpak profile](/demand/global-en/brands/lurpak) - [Plugrá profile](/demand/global-en/brands/plugra) - [All butter brands worldwide](/demand/global-en/categories/butter-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lurpak or Plugrá more popular in search? In September 2026, Lurpak had more branded searches than Plugrá among butter brands worldwide. Lurpak had about 33,100 branded searches, while Plugrá had 9,900. Lurpak made up 14.1% of all butter brand searches we track, and Plugrá accounted for 4.2%. ## Cite this page Brandwave. "Lurpak vs Plugrá: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lurpak-vs-plugra This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lurpak-vs-plugra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.