---
title: "Lundberg vs Quaker Oats: Which is searched more?"
description: "Which is more popular in search, Lundberg or Quaker Oats? Compare estimated monthly branded-search demand and Share of Search inside the Rice cakes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lundberg-vs-quaker-oats"
publisher: "Brandwave"
---

# Lundberg vs Quaker Oats: Which is searched more?

Which is more popular in search, Lundberg or Quaker Oats? Compare estimated monthly branded-search demand and Share of Search inside the Rice cakes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lundberg and Quaker Oats
- **Competitive set**: Rice cakes
- **Market**: Global
- **Month measured**: Aug 2026
- **Lundberg Share of Search**: 8.3%
- **Quaker Oats Share of Search**: 75.4%

## Which is more popular in search, Lundberg or Quaker Oats?

- In August 2026, Quaker Oats had more branded searches than Lundberg among rice cakes worldwide. Quaker Oats was estimated to have 246K branded searches compared to Lundberg’s 27.1K, and held a 75.4% Share of Search versus Lundberg’s 8.3%.
- Quaker Oats was ahead of Lundberg in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lundberg’s estimated Share of Search among rice cakes worldwide moved from 3.7% to 8.3%, and its estimated monthly branded searches moved from 9.9K to 27.1K.
- Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among rice cakes worldwide moved from 75.5% to 75.4%, and its estimated monthly branded searches moved from 201K to 246K.

## How did search popularity change for rice cakes worldwide in August 2026?

- In August 2026, Lundberg gained estimated Share of Search among rice cakes worldwide, from 4.7% to 8.3%.
- In August 2026, Quaker Oats lost estimated Share of Search among rice cakes worldwide, from 77.8% to 75.4%.

## Month by month

| Month | Lundberg estimated searches | Lundberg Share of Search | Lundberg rank | Quaker Oats estimated searches | Quaker Oats Share of Search | Quaker Oats rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 3.7% | 4 | 201K | 75.5% | 1 |
| Nov 2025 | 9.9K | 4.4% | 3 | 165K | 72.7% | 1 |
| Dec 2025 | 9.9K | 4.5% | 3 | 165K | 75.8% | 1 |
| Jan 2026 | 9.9K | 3.8% | 4 | 201K | 76.5% | 1 |
| Feb 2026 | 9.9K | 3.8% | 4 | 201K | 77.3% | 1 |
| Mar 2026 | 9.9K | 3.1% | 4 | 201K | 62.1% | 1 |
| Apr 2026 | 12.1K | 4.5% | 3 | 201K | 74.9% | 1 |
| May 2026 | 9.9K | 3.7% | 4 | 201K | 75.4% | 1 |
| Jun 2026 | 8.1K | 3.1% | 4 | 201K | 76.9% | 1 |
| Jul 2026 | 12.1K | 4.7% | 3 | 201K | 77.8% | 1 |
| Aug 2026 | 27.1K | 8.3% | 3 | 246K | 75.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lundberg’s and Quaker Oats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lundberg**: Measured on the search term “lundberg rice”.
- **Quaker Oats**: Measured on the search term “quaker oats”.

- [Lundberg profile](/demand/global-en/brands/lundberg)
- [Quaker Oats profile](/demand/global-en/brands/quaker-oats)
- [All rice cakes worldwide](/demand/global-en/categories/rice-cakes): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lundberg or Quaker Oats?

In August 2026, Quaker Oats had more branded searches than Lundberg among rice cakes worldwide. Quaker Oats was estimated to have 246K branded searches compared to Lundberg’s 27.1K, and held a 75.4% Share of Search versus Lundberg’s 8.3%.

## Cite this page

Brandwave. "Lundberg vs Quaker Oats: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lundberg-vs-quaker-oats

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lundberg-vs-quaker-oats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.