---
title: "Lundberg vs Nishiki: Which is more popular by branded search?"
description: "Which is more popular in search, Lundberg or Nishiki? Compare estimated monthly branded-search demand and Share of Search inside the Rice brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lundberg-vs-nishiki"
publisher: "Brandwave"
---

# Lundberg vs Nishiki: Which is more popular by branded search?

Which is more popular in search, Lundberg or Nishiki? Compare estimated monthly branded-search demand and Share of Search inside the Rice brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lundberg and Nishiki
- **Competitive set**: Rice brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Lundberg Share of Search**: 18.2%
- **Nishiki Share of Search**: 8.1%

## Which is more popular in search, Lundberg or Nishiki?

- In August 2026, Lundberg had more branded searches than Nishiki among rice brands worldwide. Lundberg was estimated to have 27.1K branded searches compared to Nishiki’s 12.1K, and held an 18.2% Share of Search versus Nishiki’s 8.1%.
- The lead changed hands once in the 11 months ending August 2026: Lundberg took it in August 2026.
- Across the 11 months ending August 2026, Lundberg’s estimated Share of Search among rice brands worldwide moved from 7.5% to 18.2%, and its estimated monthly branded searches moved from 9.9K to 27.1K.
- Across the 11 months ending August 2026, Nishiki’s estimated Share of Search among rice brands worldwide moved from 9.2% to 8.1%, and its estimated monthly branded searches held steady at 12.1K.

## How did search popularity change for rice brands worldwide in August 2026?

- In August 2026, Lundberg gained estimated Share of Search among rice brands worldwide, from 10.1% to 18.2%.
- In August 2026, Nishiki lost estimated Share of Search among rice brands worldwide, from 10.1% to 8.1%.

## Month by month

| Month | Lundberg estimated searches | Lundberg Share of Search | Lundberg rank | Nishiki estimated searches | Nishiki Share of Search | Nishiki rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 7.5% | 5 | 12.1K | 9.2% | 4 |
| Nov 2025 | 9.9K | 8.2% | 5 | 12.1K | 10.1% | 4 |
| Dec 2025 | 9.9K | 8.9% | 5 | 12.1K | 10.8% | 3 |
| Jan 2026 | 9.9K | 7.4% | 5 | 14.8K | 11% | 3 |
| Feb 2026 | 9.9K | 8.5% | 5 | 14.8K | 12.7% | 3 |
| Mar 2026 | 9.9K | 7.5% | 5 | 12.1K | 9.2% | 4 |
| Apr 2026 | 12.1K | 9.1% | 4 | 12.1K | 9.1% | 5 |
| May 2026 | 9.9K | 8.2% | 5 | 12.1K | 10.1% | 4 |
| Jun 2026 | 8.1K | 7.1% | 5 | 9.9K | 8.7% | 4 |
| Jul 2026 | 12.1K | 10.1% | 3 | 12.1K | 10.1% | 4 |
| Aug 2026 | 27.1K | 18.2% | 3 | 12.1K | 8.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lundberg’s and Nishiki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lundberg**: Measured on the search term “lundberg rice”.
- **Nishiki**: Measured on the search term “nishiki rice”.

- [Lundberg profile](/demand/global-en/brands/lundberg)
- [Nishiki profile](/demand/global-en/brands/nishiki)
- [All rice brands worldwide](/demand/global-en/categories/rice-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lundberg or Nishiki?

In August 2026, Lundberg had more branded searches than Nishiki among rice brands worldwide. Lundberg was estimated to have 27.1K branded searches compared to Nishiki’s 12.1K, and held an 18.2% Share of Search versus Nishiki’s 8.1%.

## Cite this page

Brandwave. "Lundberg vs Nishiki: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lundberg-vs-nishiki

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lundberg-vs-nishiki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.