--- title: "Lundberg vs Mahatma: Which is searched more?" description: "Is Lundberg or Mahatma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta and rice brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lundberg-vs-mahatma-rice" publisher: "Brandwave" --- # Lundberg vs Mahatma: Which is searched more? Is Lundberg or Mahatma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta and rice brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lundberg and Mahatma - **Competitive set**: Pasta and rice brands - **Market**: Global - **Month measured**: Sep 2026 - **Lundberg Share of Search**: 2.3% - **Mahatma Share of Search**: 1.9% ## Is Lundberg or Mahatma more popular in search? - In September 2026, Lundberg had more branded searches than Mahatma among pasta and rice brands worldwide. Lundberg had about 14,800 branded searches, while Mahatma had 12,100. Lundberg made up 2.3% of all pasta and rice brand searches we track, and Mahatma accounted for 1.9%. - The lead changed hands 3 times in the 12 months ending September 2026: Lundberg took it in April 2026, Mahatma took it in June 2026, Lundberg took it in July 2026. - Across the 12 months ending September 2026, Lundberg’s share of searches among pasta and rice brands worldwide moved from 1.7% to 2.3%, and its estimated monthly branded searches moved from 9.9K to 14.8K. - Across the 12 months ending September 2026, Mahatma’s share of searches among pasta and rice brands worldwide moved from 1.7% to 1.9%, and its estimated monthly branded searches moved from 9.9K to 12.1K. ## Top pasta and rice brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lundberg was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mahatma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lundberg was listed before Mahatma in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Barilla | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | De Cecco | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lundberg | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Rummo | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nishiki | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Mahatma | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | San Remo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SunRice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pasta and rice brands - Asked ChatGPT "Which pasta or rice brand should I buy?": 1. Barilla, 2. De Cecco, 3. Lundberg - Asked ChatGPT "What are the best pasta and rice brands?": 1. Rummo, 2. De Cecco, 3. Barilla, 4. Lundberg, 5. Nishiki, 6. Mahatma - Asked ChatGPT "What's the best pasta or rice brand for everyday cooking?": 1. Barilla, 2. De Cecco, 3. Mahatma, 4. Lundberg, 5. Nishiki - Searched Google, AI Overview "best pasta brand": 1. Barilla, 2. De Cecco, 3. Rummo - Searched Google, AI Overview "best rice brand": 1. Lundberg, 2. Nishiki Not named in any answer: San Remo and SunRice. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pasta and rice brands worldwide in September 2026? - In September 2026, Lundberg lost share of searches among pasta and rice brands worldwide, from 4.1% to 2.3%. - Estimated monthly branded searches for Mahatma worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026. ## Month by month | Month | Lundberg estimated searches | Lundberg Share of Search | Lundberg rank | Mahatma estimated searches | Mahatma Share of Search | Mahatma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 1.7% | 7 | 9.9K | 1.7% | 8 | | Nov 2025 | 9.9K | 1.7% | 7 | 9.9K | 1.7% | 8 | | Dec 2025 | 9.9K | 2% | 7 | 9.9K | 2% | 8 | | Jan 2026 | 9.9K | 1.6% | 8 | 12.1K | 2% | 7 | | Feb 2026 | 9.9K | 1.3% | 8 | 12.1K | 1.6% | 7 | | Mar 2026 | 9.9K | 1.4% | 8 | 12.1K | 1.7% | 7 | | Apr 2026 | 12.1K | 1.8% | 6 | 9.9K | 1.5% | 8 | | May 2026 | 9.9K | 1.5% | 7 | 9.9K | 1.5% | 8 | | Jun 2026 | 8.1K | 1.3% | 8 | 9.9K | 1.6% | 7 | | Jul 2026 | 12.1K | 1.9% | 6 | 9.9K | 1.5% | 8 | | Aug 2026 | 27.1K | 4.1% | 6 | 12.1K | 1.8% | 7 | | Sep 2026 | 14.8K | 2.3% | 6 | 12.1K | 1.9% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Lundberg’s and Mahatma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lundberg**: Measured on the search term “lundberg rice”. - **Mahatma**: Measured on the search term “mahatma rice”. - [Lundberg profile](/demand/global-en/brands/lundberg) - [Mahatma profile](/demand/global-en/brands/mahatma-rice) - [All pasta and rice brands worldwide](/demand/global-en/categories/pasta-and-rice-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lundberg or Mahatma more popular in search? In September 2026, Lundberg had more branded searches than Mahatma among pasta and rice brands worldwide. Lundberg had about 14,800 branded searches, while Mahatma had 12,100. Lundberg made up 2.3% of all pasta and rice brand searches we track, and Mahatma accounted for 1.9%. ## Cite this page Brandwave. "Lundberg vs Mahatma: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lundberg-vs-mahatma-rice This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lundberg-vs-mahatma-rice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.