---
title: "Lume vs Wild: Which is more popular by branded search?"
description: "Which is more popular in search, Lume or Wild? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant and body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lume-vs-wild"
publisher: "Brandwave"
---

# Lume vs Wild: Which is more popular by branded search?

Which is more popular in search, Lume or Wild? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant and body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lume and Wild
- **Competitive set**: Deodorant and body care brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Lume Share of Search**: 6.7%
- **Wild Share of Search**: 20.8%

## Which is more popular in search, Lume or Wild?

- In August 2026, Wild had more branded searches than Lume among deodorant and body care brands worldwide. Wild was estimated to have 327K branded searches compared to Lume’s 106K, and held a 20.8% Share of Search versus Lume’s 6.7%.
- Wild was ahead of Lume in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lume’s estimated Share of Search among deodorant and body care brands worldwide moved from 6.2% to 6.7%, and its estimated monthly branded searches moved from 84.4K to 106K.
- Across the 11 months ending August 2026, Wild’s estimated Share of Search among deodorant and body care brands worldwide moved from 24.1% to 20.8%, and its estimated monthly branded searches moved from 331K to 327K.

## How did search popularity change for deodorant and body care brands worldwide in August 2026?

- In August 2026, Dr. Squatch overtook Wild to rank 2nd among deodorant and body care brands worldwide, at 24.9%.
- In August 2026, Wild lost estimated Share of Search among deodorant and body care brands worldwide, from 25.1% to 20.8%.
- Estimated monthly branded searches for Lume worldwide rose 25% over 11 measured months, from 84.4K to 106K in August 2026.

## Month by month

| Month | Lume estimated searches | Lume Share of Search | Lume rank | Wild estimated searches | Wild Share of Search | Wild rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 84.4K | 6.2% | 5 | 331K | 24.1% | 2 |
| Nov 2025 | 68.1K | 3.9% | 5 | 328K | 18.9% | 3 |
| Dec 2025 | 69.1K | 4.2% | 5 | 267K | 16.2% | 4 |
| Jan 2026 | 69.6K | 5% | 5 | 267K | 19.2% | 4 |
| Feb 2026 | 69.3K | 5.2% | 5 | 267K | 20.1% | 3 |
| Mar 2026 | 105K | 7.2% | 5 | 326K | 22.2% | 3 |
| Apr 2026 | 108K | 7.7% | 5 | 267K | 19% | 3 |
| May 2026 | 108K | 7.3% | 5 | 327K | 22.1% | 3 |
| Jun 2026 | 106K | 7.4% | 5 | 326K | 22.7% | 3 |
| Jul 2026 | 112K | 7.1% | 5 | 395K | 25.1% | 2 |
| Aug 2026 | 106K | 6.7% | 5 | 327K | 20.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lume’s and Wild’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lume**: Measured on the search terms “lume antiperspirant”, “lume body wash”, “lume deodorant” and “lume wipes”, summed into one figure.
- **Wild**: Measured on the search terms “we are wild”, “wild body wash”, “wild cosmetics”, “wild deodorant” and “wild refill”, summed into one figure.

- [Lume profile](/demand/global-en/brands/lume)
- [Wild profile](/demand/global-en/brands/wild)
- [All deodorant and body care brands worldwide](/demand/global-en/categories/deodorant-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lume or Wild?

In August 2026, Wild had more branded searches than Lume among deodorant and body care brands worldwide. Wild was estimated to have 327K branded searches compared to Lume’s 106K, and held a 20.8% Share of Search versus Lume’s 6.7%.

## Cite this page

Brandwave. "Lume vs Wild: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lume-vs-wild

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lume-vs-wild. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.