---
title: "Lume vs SALT & STONE: Which is more popular by branded search?"
description: "Which is more popular in search, Lume or SALT & STONE? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant and body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lume-vs-salt-and-stone"
publisher: "Brandwave"
---

# Lume vs SALT & STONE: Which is more popular by branded search?

Which is more popular in search, Lume or SALT & STONE? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant and body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lume and SALT & STONE
- **Competitive set**: Deodorant and body care brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Lume Share of Search**: 6.7%
- **SALT & STONE Share of Search**: 29.2%

## Which is more popular in search, Lume or SALT & STONE?

- In August 2026, SALT & STONE had more branded searches than Lume among deodorant and body care brands worldwide. SALT & STONE was estimated to have 459K branded searches compared to Lume’s 106K, and held a 29.2% Share of Search versus Lume’s 6.7%.
- SALT & STONE was ahead of Lume in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lume’s estimated Share of Search among deodorant and body care brands worldwide moved from 6.2% to 6.7%, and its estimated monthly branded searches moved from 84.4K to 106K.
- Across the 11 months ending August 2026, SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide moved from 22% to 29.2%, and its estimated monthly branded searches moved from 302K to 459K.

## How did search popularity change for deodorant and body care brands worldwide in August 2026?

- SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide has gained ground for 3 months in a row, from 25% to 29.2% in August 2026.
- Estimated monthly branded searches for Lume worldwide rose 25% over 11 measured months, from 84.4K to 106K in August 2026.

## Month by month

| Month | Lume estimated searches | Lume Share of Search | Lume rank | SALT & STONE estimated searches | SALT & STONE Share of Search | SALT & STONE rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 84.4K | 6.2% | 5 | 302K | 22% | 3 |
| Nov 2025 | 68.1K | 3.9% | 5 | 489K | 28.1% | 2 |
| Dec 2025 | 69.1K | 4.2% | 5 | 510K | 30.9% | 1 |
| Jan 2026 | 69.6K | 5% | 5 | 367K | 26.4% | 2 |
| Feb 2026 | 69.3K | 5.2% | 5 | 356K | 26.8% | 2 |
| Mar 2026 | 105K | 7.2% | 5 | 367K | 25% | 2 |
| Apr 2026 | 108K | 7.7% | 5 | 375K | 26.7% | 2 |
| May 2026 | 108K | 7.3% | 5 | 369K | 25% | 2 |
| Jun 2026 | 106K | 7.4% | 5 | 383K | 26.7% | 1 |
| Jul 2026 | 112K | 7.1% | 5 | 459K | 29.2% | 1 |
| Aug 2026 | 106K | 6.7% | 5 | 459K | 29.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lume’s and SALT & STONE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lume**: Measured on the search terms “lume antiperspirant”, “lume body wash”, “lume deodorant” and “lume wipes”, summed into one figure.
- **SALT & STONE**: Measured on the search terms “salt & stone”, “salt and stone”, “salt and stone body wash”, “salt and stone deodorant” and “saltandstone”, summed into one figure.

- [Lume profile](/demand/global-en/brands/lume)
- [SALT & STONE profile](/demand/global-en/brands/salt-and-stone)
- [All deodorant and body care brands worldwide](/demand/global-en/categories/deodorant-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lume or SALT & STONE?

In August 2026, SALT & STONE had more branded searches than Lume among deodorant and body care brands worldwide. SALT & STONE was estimated to have 459K branded searches compared to Lume’s 106K, and held a 29.2% Share of Search versus Lume’s 6.7%.

## Cite this page

Brandwave. "Lume vs SALT & STONE: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lume-vs-salt-and-stone

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lume-vs-salt-and-stone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.