---
title: "Lume vs nuud: Which is more popular by branded search?"
description: "Which is more popular in search, Lume or nuud? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant and body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lume-vs-nuud"
publisher: "Brandwave"
---

# Lume vs nuud: Which is more popular by branded search?

Which is more popular in search, Lume or nuud? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant and body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lume and nuud
- **Competitive set**: Deodorant and body care brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Lume Share of Search**: 6.7%
- **nuud Share of Search**: 0.81%

## Which is more popular in search, Lume or nuud?

- In August 2026, Lume had more branded searches than nuud among deodorant and body care brands worldwide. Lume was estimated to have 106K branded searches compared to nuud’s 12.7K, and held a 6.7% Share of Search versus nuud’s 0.81%.
- Lume was ahead of nuud in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lume’s estimated Share of Search among deodorant and body care brands worldwide moved from 6.2% to 6.7%, and its estimated monthly branded searches moved from 84.4K to 106K.
- Across the 11 months ending August 2026, nuud’s estimated Share of Search among deodorant and body care brands worldwide moved from 0.9% to 0.81%, and its estimated monthly branded searches moved from 12.3K to 12.7K.

## How did search popularity change for deodorant and body care brands worldwide in August 2026?

- Estimated monthly branded searches for Lume worldwide rose 25% over 11 measured months, from 84.4K to 106K in August 2026.

## Month by month

| Month | Lume estimated searches | Lume Share of Search | Lume rank | nuud estimated searches | nuud Share of Search | nuud rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 84.4K | 6.2% | 5 | 12.3K | 0.9% | 6 |
| Nov 2025 | 68.1K | 3.9% | 5 | 12.4K | 0.72% | 6 |
| Dec 2025 | 69.1K | 4.2% | 5 | 10.2K | 0.62% | 6 |
| Jan 2026 | 69.6K | 5% | 5 | 12.7K | 0.91% | 6 |
| Feb 2026 | 69.3K | 5.2% | 5 | 12.7K | 0.96% | 6 |
| Mar 2026 | 105K | 7.2% | 5 | 12.7K | 0.87% | 6 |
| Apr 2026 | 108K | 7.7% | 5 | 12.6K | 0.9% | 6 |
| May 2026 | 108K | 7.3% | 5 | 15.3K | 1% | 6 |
| Jun 2026 | 106K | 7.4% | 5 | 15.5K | 1.1% | 6 |
| Jul 2026 | 112K | 7.1% | 5 | 15.3K | 0.97% | 6 |
| Aug 2026 | 106K | 6.7% | 5 | 12.7K | 0.81% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lume’s and nuud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lume**: Measured on the search terms “lume antiperspirant”, “lume body wash”, “lume deodorant” and “lume wipes”, summed into one figure.
- **nuud**: Measured on the search terms “nuud anti odorant”, “nuud care” and “nuud deodorant”, summed into one figure.

- [Lume profile](/demand/global-en/brands/lume)
- [nuud profile](/demand/global-en/brands/nuud)
- [All deodorant and body care brands worldwide](/demand/global-en/categories/deodorant-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lume or nuud?

In August 2026, Lume had more branded searches than nuud among deodorant and body care brands worldwide. Lume was estimated to have 106K branded searches compared to nuud’s 12.7K, and held a 6.7% Share of Search versus nuud’s 0.81%.

## Cite this page

Brandwave. "Lume vs nuud: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lume-vs-nuud

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lume-vs-nuud. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.