---
title: "Lume vs Native: Which is more popular by branded search?"
description: "Which is more popular in search, Lume or Native? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant and body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lume-vs-native"
publisher: "Brandwave"
---

# Lume vs Native: Which is more popular by branded search?

Which is more popular in search, Lume or Native? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant and body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lume and Native
- **Competitive set**: Deodorant and body care brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Lume Share of Search**: 6.7%
- **Native Share of Search**: 17.5%

## Which is more popular in search, Lume or Native?

- In August 2026, Native had more branded searches than Lume among deodorant and body care brands worldwide. Native was estimated to have 275K branded searches compared to Lume’s 106K, and held a 17.5% Share of Search versus Lume’s 6.7%.
- Native was ahead of Lume in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lume’s estimated Share of Search among deodorant and body care brands worldwide moved from 6.2% to 6.7%, and its estimated monthly branded searches moved from 84.4K to 106K.
- Across the 11 months ending August 2026, Native’s estimated Share of Search among deodorant and body care brands worldwide moved from 18.8% to 17.5%, and its estimated monthly branded searches moved from 258K to 275K.

## How did search popularity change for deodorant and body care brands worldwide in August 2026?

- In August 2026, Native gained estimated Share of Search among deodorant and body care brands worldwide, from 16.9% to 17.5%.
- Estimated monthly branded searches for Lume worldwide rose 25% over 11 measured months, from 84.4K to 106K in August 2026.

## Month by month

| Month | Lume estimated searches | Lume Share of Search | Lume rank | Native estimated searches | Native Share of Search | Native rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 84.4K | 6.2% | 5 | 258K | 18.8% | 4 |
| Nov 2025 | 68.1K | 3.9% | 5 | 258K | 14.9% | 4 |
| Dec 2025 | 69.1K | 4.2% | 5 | 302K | 18.3% | 3 |
| Jan 2026 | 69.6K | 5% | 5 | 289K | 20.8% | 3 |
| Feb 2026 | 69.3K | 5.2% | 5 | 238K | 18% | 4 |
| Mar 2026 | 105K | 7.2% | 5 | 265K | 18.1% | 4 |
| Apr 2026 | 108K | 7.7% | 5 | 254K | 18% | 4 |
| May 2026 | 108K | 7.3% | 5 | 258K | 17.5% | 4 |
| Jun 2026 | 106K | 7.4% | 5 | 269K | 18.7% | 4 |
| Jul 2026 | 112K | 7.1% | 5 | 266K | 16.9% | 4 |
| Aug 2026 | 106K | 6.7% | 5 | 275K | 17.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lume’s and Native’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lume**: Measured on the search terms “lume antiperspirant”, “lume body wash”, “lume deodorant” and “lume wipes”, summed into one figure.
- **Native**: Measured on the search terms “native body wash”, “native deodorant”, “native shampoo”, “native sunscreen” and “nativecos”, summed into one figure.

- [Lume profile](/demand/global-en/brands/lume)
- [Native profile](/demand/global-en/brands/native)
- [All deodorant and body care brands worldwide](/demand/global-en/categories/deodorant-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lume or Native?

In August 2026, Native had more branded searches than Lume among deodorant and body care brands worldwide. Native was estimated to have 275K branded searches compared to Lume’s 106K, and held a 17.5% Share of Search versus Lume’s 6.7%.

## Cite this page

Brandwave. "Lume vs Native: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lume-vs-native

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lume-vs-native. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.