--- title: "Lumar vs Semrush Site Audit: Which is searched more?" description: "Is Lumar or Semrush Site Audit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO website crawlers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lumar-vs-semrush-site-audit" publisher: "Brandwave" --- # Lumar vs Semrush Site Audit: Which is searched more? Is Lumar or Semrush Site Audit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO website crawlers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lumar and Semrush Site Audit - **Competitive set**: SEO website crawlers - **Market**: Global - **Month measured**: Sep 2026 - **Lumar Share of Search**: 0.12% - **Semrush Site Audit Share of Search**: 3.4% ## Is Lumar or Semrush Site Audit more popular in search? - In September 2026, Semrush Site Audit had more branded searches than Lumar among SEO website crawlers worldwide. Semrush Site Audit had about 2,900 branded searches, while Lumar had 100. Semrush Site Audit made up 3.4% of all SEO website crawler searches we track, and Lumar accounted for 0.12%. - Semrush Site Audit was ahead of Lumar in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lumar’s share of searches among SEO website crawlers worldwide moved from 0.22% to 0.12%, and its estimated monthly branded searches moved from 190 to 100. - Across the 12 months ending September 2026, Semrush Site Audit’s share of searches among SEO website crawlers worldwide moved from 1.8% to 3.4%, and its estimated monthly branded searches moved from 1.6K to 2.9K. ## Top SEO website crawlers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lumar and Semrush Site Audit were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Semrush Site Audit was listed before Lumar in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Screaming Frog | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sitebulb | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ahrefs Site Audit | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Lumar | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Semrush Site Audit | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Oncrawl | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | JetOctopus | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about SEO website crawlers - Asked ChatGPT "Which SEO website crawler should I use?": 1. Screaming Frog, 2. Sitebulb, 3. Ahrefs Site Audit, 4. Semrush Site Audit, 5. Lumar - Asked ChatGPT "What are the best SEO website crawlers?": 1. Screaming Frog, 2. Sitebulb, 3. Ahrefs Site Audit, 4. Semrush Site Audit, 5. Lumar, 6. JetOctopus - Asked ChatGPT "What's the best SEO website crawler for a technical SEO audit?": 1. Screaming Frog, 2. Sitebulb, 3. Lumar, 4. Ahrefs Site Audit, 5. Semrush Site Audit - Searched Google, AI Overview "seo crawler tool": 1. Screaming Frog, 2. Sitebulb, 3. Oncrawl - Searched Google, AI Overview "website crawl tool": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for SEO website crawlers worldwide in September 2026? - In September 2026, Semrush Site Audit lost share of searches among SEO website crawlers worldwide, from 7.5% to 3.4%. - Estimated monthly branded searches for Lumar worldwide fell 47.4% over 12 measured months, from 190 to 100 in September 2026. ## Month by month | Month | Lumar estimated searches | Lumar Share of Search | Lumar rank | Semrush Site Audit estimated searches | Semrush Site Audit Share of Search | Semrush Site Audit rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 190 | 0.22% | 7 | 1.6K | 1.8% | 4 | | Nov 2025 | 130 | 0.15% | 7 | 1.3K | 1.5% | 5 | | Dec 2025 | 70 | 0.08% | 7 | 1.9K | 2.2% | 4 | | Jan 2026 | 130 | 0.15% | 7 | 1.9K | 2.2% | 4 | | Feb 2026 | 150 | 0.17% | 7 | 2.4K | 2.8% | 4 | | Mar 2026 | 140 | 0.13% | 7 | 4.4K | 4.2% | 3 | | Apr 2026 | 110 | 0.12% | 7 | 4.4K | 5% | 3 | | May 2026 | 140 | 0.15% | 7 | 6.6K | 7.3% | 2 | | Jun 2026 | 110 | 0.12% | 7 | 5.4K | 6.1% | 3 | | Jul 2026 | 110 | 0.12% | 7 | 8.1K | 8.7% | 2 | | Aug 2026 | 100 | 0.11% | 7 | 6.6K | 7.5% | 2 | | Sep 2026 | 100 | 0.12% | 7 | 2.9K | 3.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Lumar’s and Semrush Site Audit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lumar**: Measured on the search terms “lumar io” and “lumar seo”, summed into one figure. - **Semrush Site Audit**: Measured on the search term “semrush site audit”. - [Lumar profile](/demand/global-en/brands/lumar) - [Semrush Site Audit profile](/demand/global-en/brands/semrush-site-audit) - [All SEO website crawlers worldwide](/demand/global-en/categories/seo-website-crawlers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lumar or Semrush Site Audit more popular in search? In September 2026, Semrush Site Audit had more branded searches than Lumar among SEO website crawlers worldwide. Semrush Site Audit had about 2,900 branded searches, while Lumar had 100. Semrush Site Audit made up 3.4% of all SEO website crawler searches we track, and Lumar accounted for 0.12%. ## Cite this page Brandwave. "Lumar vs Semrush Site Audit: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lumar-vs-semrush-site-audit This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lumar-vs-semrush-site-audit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.