--- title: "Luma vs Splash: Which is searched more?" description: "Is Luma or Splash more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Event marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/luma-events-vs-splash-events" publisher: "Brandwave" --- # Luma vs Splash: Which is searched more? Is Luma or Splash more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Event marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Luma and Splash - **Competitive set**: Event marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Luma Share of Search**: 1.3% - **Splash Share of Search**: 0.1% ## Is Luma or Splash more popular in search? - In September 2026, Luma had more branded searches than Splash among event marketing platforms worldwide. Luma had about 18,100 branded searches, while Splash had 1,300. Luma made up 1.3% of all event marketing platform searches we track, and Splash accounted for 0.1%. - Luma was ahead of Splash in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Luma’s share of searches among event marketing platforms worldwide moved from 0.61% to 1.3%, and its estimated monthly branded searches moved from 12.1K to 18.1K. - Across the 12 months ending September 2026, Splash’s share of searches among event marketing platforms worldwide moved from 0.07% to 0.1%, and its estimated monthly branded searches held steady at 1.3K. ## Top event marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Splash was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Luma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Splash was listed before Luma in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bizzabo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Cvent | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Eventbrite | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Splash | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Whova | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Luma | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Swoogo | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | EventMobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eventtia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about event marketing platforms - Asked ChatGPT "Which event marketing platform should I use?": 1. Eventbrite, 2. Bizzabo, 3. Cvent, 4. Splash, 5. Luma - Asked ChatGPT "What are the best event marketing platforms?": 1. Bizzabo, 2. Cvent, 3. Splash, 4. Eventbrite, 5. Whova, 6. Luma - Asked ChatGPT "What's the best event marketing platform for b2b events?": 1. Bizzabo, 2. Cvent, 3. Splash - Searched Google, AI Overview "event marketing platforms": 1. Eventbrite, 2. Cvent, 3. Bizzabo, 4. Whova - Searched Google, AI Overview "b2b event software": 1. Cvent, 2. Bizzabo, 3. Whova, 4. Swoogo Not named in any answer: EventMobi and Eventtia. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for event marketing platforms worldwide in September 2026? - Estimated monthly branded searches for Luma worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026. ## Month by month | Month | Luma estimated searches | Luma Share of Search | Luma rank | Splash estimated searches | Splash Share of Search | Splash rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 0.61% | 4 | 1.3K | 0.07% | 9 | | Nov 2025 | 12.1K | 0.74% | 4 | 1K | 0.06% | 9 | | Dec 2025 | 9.9K | 0.75% | 4 | 1K | 0.08% | 9 | | Jan 2026 | 12.1K | 0.89% | 4 | 1.3K | 0.1% | 9 | | Feb 2026 | 14.8K | 1.1% | 4 | 1K | 0.07% | 9 | | Mar 2026 | 14.8K | 0.89% | 4 | 1.3K | 0.08% | 9 | | Apr 2026 | 18.1K | 1.1% | 4 | 1.3K | 0.08% | 9 | | May 2026 | 18.1K | 1.1% | 4 | 1.3K | 0.08% | 9 | | Jun 2026 | 18.1K | 1.1% | 4 | 1.3K | 0.08% | 9 | | Jul 2026 | 14.8K | 1.1% | 4 | 1.6K | 0.12% | 8 | | Aug 2026 | 18.1K | 1.3% | 3 | 1.3K | 0.1% | 9 | | Sep 2026 | 18.1K | 1.3% | 3 | 1.3K | 0.1% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Luma’s and Splash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Luma**: Measured on the search term “luma events”. - **Splash**: Measured on the search term “splash events”. - [Luma profile](/demand/global-en/brands/luma-events) - [Splash profile](/demand/global-en/brands/splash-events) - [All event marketing platforms worldwide](/demand/global-en/categories/event-marketing-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Luma or Splash more popular in search? In September 2026, Luma had more branded searches than Splash among event marketing platforms worldwide. Luma had about 18,100 branded searches, while Splash had 1,300. Luma made up 1.3% of all event marketing platform searches we track, and Splash accounted for 0.1%. ## Cite this page Brandwave. "Luma vs Splash: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/luma-events-vs-splash-events This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/luma-events-vs-splash-events. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.