---
title: "Luma AI vs Synthesia: Which is searched more?"
description: "Is Luma AI or Synthesia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI video generators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/luma-ai-vs-synthesia"
publisher: "Brandwave"
---

# Luma AI vs Synthesia: Which is searched more?

Is Luma AI or Synthesia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI video generators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Luma AI and Synthesia
- **Competitive set**: AI video generators
- **Market**: Global
- **Month measured**: Sep 2026
- **Luma AI Share of Search**: 9.6%
- **Synthesia Share of Search**: 3.2%

## Is Luma AI or Synthesia more popular in search?

- In September 2026, Luma AI had more branded searches than Synthesia among AI video generators worldwide. Luma AI had about 751,000 branded searches, while Synthesia had 250,000. Luma AI made up 9.6% of all AI video generator searches we track, and Synthesia accounted for 3.2%.
- The lead changed hands once in the 12 months ending September 2026: Luma AI took it in December 2025.
- Across the 12 months ending September 2026, Luma AI’s share of searches among AI video generators worldwide moved from 4.1% to 9.6%, and its estimated monthly branded searches moved from 342K to 751K.
- Across the 12 months ending September 2026, Synthesia’s share of searches among AI video generators worldwide moved from 5.5% to 3.2%, and its estimated monthly branded searches moved from 457K to 250K.

## How did search popularity change for AI video generators worldwide in September 2026?

- Estimated monthly branded searches for Luma AI worldwide rose 119.9% over 12 measured months, from 342K to 751K in September 2026.
- Estimated monthly branded searches for Synthesia worldwide fell 45.2% over 12 measured months, from 457K to 250K in September 2026.

## Month by month

| Month | Luma AI estimated searches | Luma AI Share of Search | Luma AI rank | Synthesia estimated searches | Synthesia Share of Search | Synthesia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 342K | 4.1% | 7 | 457K | 5.5% | 6 |
| Nov 2025 | 337K | 4.4% | 7 | 455K | 5.9% | 6 |
| Dec 2025 | 569K | 5.7% | 5 | 457K | 4.6% | 7 |
| Jan 2026 | 751K | 6.4% | 5 | 455K | 3.9% | 7 |
| Feb 2026 | 669K | 7% | 5 | 372K | 3.9% | 7 |
| Mar 2026 | 900K | 9.1% | 6 | 373K | 3.8% | 7 |
| Apr 2026 | 1M | 10.6% | 5 | 373K | 4% | 7 |
| May 2026 | 1.6M | 14.3% | 3 | 305K | 2.8% | 7 |
| Jun 2026 | 900K | 10.5% | 5 | 305K | 3.6% | 7 |
| Jul 2026 | 1.1M | 11% | 4 | 305K | 3.1% | 7 |
| Aug 2026 | 818K | 9.6% | 5 | 250K | 2.9% | 7 |
| Sep 2026 | 751K | 9.6% | 5 | 250K | 3.2% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Luma AI’s and Synthesia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Luma AI**: Measured on the search terms “luma dream machine” and “lumaai”, summed into one figure.
- **Synthesia**: Measured on the search terms “synthesia” and “synthesia ai video”, summed into one figure.

- [Luma AI profile](/demand/global-en/brands/luma-ai)
- [Synthesia profile](/demand/global-en/brands/synthesia)
- [All AI video generators worldwide](/demand/global-en/categories/ai-video-generators): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Luma AI or Synthesia more popular in search?

In September 2026, Luma AI had more branded searches than Synthesia among AI video generators worldwide. Luma AI had about 751,000 branded searches, while Synthesia had 250,000. Luma AI made up 9.6% of all AI video generator searches we track, and Synthesia accounted for 3.2%.

## Cite this page

Brandwave. "Luma AI vs Synthesia: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/luma-ai-vs-synthesia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/luma-ai-vs-synthesia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.