---
title: "Lululemon vs Victoria's Secret: Which is more popular by branded search?"
description: "Which is more popular in search, Lululemon or Victoria's Secret? Compare estimated monthly branded-search demand and Share of Search inside the Sports bra brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lululemon-vs-victorias-secret"
publisher: "Brandwave"
---

# Lululemon vs Victoria's Secret: Which is more popular by branded search?

Which is more popular in search, Lululemon or Victoria's Secret? Compare estimated monthly branded-search demand and Share of Search inside the Sports bra brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lululemon and Victoria's Secret
- **Competitive set**: Sports bra brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Lululemon Share of Search**: 20%
- **Victoria's Secret Share of Search**: 0.59%

## Which is more popular in search, Lululemon or Victoria's Secret?

- In August 2026, Lululemon had more branded searches than Victoria's Secret among sports bra brands worldwide. Lululemon was estimated to have 11.1M branded searches compared to Victoria's Secret’s 330K, and held a 20% Share of Search versus Victoria's Secret’s 0.59%.
- Lululemon was ahead of Victoria's Secret in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among sports bra brands worldwide moved from 24.7% to 20%, and its estimated monthly branded searches moved from 13.6M to 11.1M.
- Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among sports bra brands worldwide moved from 0.6% to 0.59%, and its estimated monthly branded searches held steady at 330K.

## How did search popularity change for sports bra brands worldwide in August 2026?

- Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.

## Month by month

| Month | Lululemon estimated searches | Lululemon Share of Search | Lululemon rank | Victoria's Secret estimated searches | Victoria's Secret Share of Search | Victoria's Secret rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 13.6M | 24.7% | 3 | 330K | 0.6% | 5 |
| Nov 2025 | 20.4M | 25.2% | 3 | 402K | 0.5% | 5 |
| Dec 2025 | 20.4M | 28.7% | 3 | 330K | 0.46% | 5 |
| Jan 2026 | 13.6M | 22.9% | 3 | 270K | 0.45% | 5 |
| Feb 2026 | 11.1M | 21.5% | 3 | 270K | 0.52% | 5 |
| Mar 2026 | 11.1M | 18.3% | 3 | 270K | 0.44% | 5 |
| Apr 2026 | 11.1M | 21.4% | 3 | 330K | 0.64% | 5 |
| May 2026 | 11.1M | 20% | 3 | 330K | 0.59% | 5 |
| Jun 2026 | 11.1M | 20% | 3 | 330K | 0.59% | 5 |
| Jul 2026 | 11.1M | 20% | 3 | 330K | 0.59% | 5 |
| Aug 2026 | 11.1M | 20% | 3 | 330K | 0.59% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lululemon’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lululemon**: Measured on the search term “lululemon”.
- **Victoria's Secret**: Measured on the search terms “victoria s secret” and “victorias secret”, summed into one figure.

- [Lululemon profile](/demand/global-en/brands/lululemon)
- [Victoria's Secret profile](/demand/global-en/brands/victorias-secret)
- [All sports bra brands worldwide](/demand/global-en/categories/sports-bra-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lululemon or Victoria's Secret?

In August 2026, Lululemon had more branded searches than Victoria's Secret among sports bra brands worldwide. Lululemon was estimated to have 11.1M branded searches compared to Victoria's Secret’s 330K, and held a 20% Share of Search versus Victoria's Secret’s 0.59%.

## Cite this page

Brandwave. "Lululemon vs Victoria's Secret: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lululemon-vs-victorias-secret

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lululemon-vs-victorias-secret. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.