--- title: "Lululemon vs SET ACTIVE: Which is searched more?" description: "Is Lululemon or SET ACTIVE more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lululemon-vs-set-active" publisher: "Brandwave" --- # Lululemon vs SET ACTIVE: Which is searched more? Is Lululemon or SET ACTIVE more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lululemon and SET ACTIVE - **Competitive set**: Activewear brands - **Market**: Global - **Month measured**: Sep 2026 - **Lululemon Share of Search**: 16.6% - **SET ACTIVE Share of Search**: 0.55% ## Is Lululemon or SET ACTIVE more popular in search? - In September 2026, Lululemon had more branded searches than SET ACTIVE among activewear brands worldwide. Lululemon had about 11.1 million branded searches, while SET ACTIVE had 369,000. Lululemon made up 16.6% of all activewear brand searches we track, and SET ACTIVE accounted for 0.55%. - Lululemon was ahead of SET ACTIVE in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lululemon’s share of searches among activewear brands worldwide moved from 19% to 16.6%, and its estimated monthly branded searches moved from 13.6M to 11.1M. - Across the 12 months ending September 2026, SET ACTIVE’s share of searches among activewear brands worldwide moved from 0.23% to 0.55%, and its estimated monthly branded searches moved from 167K to 369K. ## Top activewear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lululemon appeared in all five answers. SET ACTIVE did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lululemon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nike | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Alo Yoga | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Athleta | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Vuori | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Adidas | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Under Armour | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Gymshark | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Beyond Yoga | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | CRZ YOGA | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | SET ACTIVE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lorna Jane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about activewear brands - Asked ChatGPT "Which activewear brand should I buy?": 1. Lululemon, 2. Alo Yoga, 3. Athleta, 4. Gymshark, 5. CRZ YOGA - Asked ChatGPT "What are the best activewear brands?": 1. Lululemon, 2. Alo Yoga, 3. Vuori, 4. Gymshark, 5. Nike, 6. CRZ YOGA, 7. Athleta, 8. Under Armour, 9. Beyond Yoga - Asked ChatGPT "What's the best activewear brand for training and lounging?": 1. Lululemon, 2. Vuori, 3. Alo Yoga, 4. Athleta - Searched Google, AI Overview "activewear brands": 1. Nike, 2. Adidas, 3. Under Armour, 4. Lululemon, 5. Athleta, 6. Beyond Yoga, 7. Alo Yoga - Searched Google, AI Overview "women's activewear brands": 1. Nike, 2. Lululemon, 3. Adidas, 4. Under Armour, 5. Athleta, 6. Beyond Yoga, 7. Vuori, 8. Gymshark, 9. Alo Yoga Not named in any answer: SET ACTIVE, Lorna Jane and Stax. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for activewear brands worldwide in September 2026? - In September 2026, Lululemon gained share of searches among activewear brands worldwide, from 15.4% to 16.6%. - Estimated monthly branded searches for SET ACTIVE worldwide rose 121.6% over 12 measured months, from 167K to 369K in September 2026. ## Month by month | Month | Lululemon estimated searches | Lululemon Share of Search | Lululemon rank | SET ACTIVE estimated searches | SET ACTIVE Share of Search | SET ACTIVE rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.6M | 19% | 3 | 167K | 0.23% | 10 | | Nov 2025 | 20.4M | 19.1% | 3 | 248K | 0.23% | 9 | | Dec 2025 | 20.4M | 22.2% | 3 | 203K | 0.22% | 9 | | Jan 2026 | 13.6M | 17.9% | 3 | 249K | 0.33% | 9 | | Feb 2026 | 11.1M | 16.7% | 3 | 249K | 0.37% | 9 | | Mar 2026 | 11.1M | 14% | 3 | 250K | 0.31% | 9 | | Apr 2026 | 11.1M | 16.1% | 3 | 303K | 0.44% | 9 | | May 2026 | 11.1M | 15.4% | 3 | 302K | 0.42% | 9 | | Jun 2026 | 11.1M | 15.6% | 3 | 369K | 0.52% | 9 | | Jul 2026 | 11.1M | 15.7% | 3 | 370K | 0.52% | 9 | | Aug 2026 | 11.1M | 15.4% | 3 | 452K | 0.63% | 9 | | Sep 2026 | 11.1M | 16.6% | 3 | 369K | 0.55% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Lululemon’s and SET ACTIVE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lululemon**: Measured on the search term “lululemon”. - **SET ACTIVE**: Measured on the search terms “set active”, “set active activewear”, “set active clothing”, “set active leggings” and “setactive”, summed into one figure. - [Lululemon profile](/demand/global-en/brands/lululemon) - [SET ACTIVE profile](/demand/global-en/brands/set-active) - [All activewear brands worldwide](/demand/global-en/categories/activewear-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lululemon or SET ACTIVE more popular in search? In September 2026, Lululemon had more branded searches than SET ACTIVE among activewear brands worldwide. Lululemon had about 11.1 million branded searches, while SET ACTIVE had 369,000. Lululemon made up 16.6% of all activewear brand searches we track, and SET ACTIVE accounted for 0.55%. ## Cite this page Brandwave. "Lululemon vs SET ACTIVE: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lululemon-vs-set-active This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lululemon-vs-set-active. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.