--- title: "Lulu vs Newspaper Club: Which is searched more?" description: "Is Lulu or Newspaper Club more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Print magazine platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lulu-publishing-vs-newspaper-club" publisher: "Brandwave" --- # Lulu vs Newspaper Club: Which is searched more? Is Lulu or Newspaper Club more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Print magazine platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lulu and Newspaper Club - **Competitive set**: Print magazine platforms - **Market**: Global - **Month measured**: Sep 2026 - **Lulu Share of Search**: 21.7% - **Newspaper Club Share of Search**: 11.8% ## Is Lulu or Newspaper Club more popular in search? - In September 2026, Lulu had more branded searches than Newspaper Club among print magazine platforms worldwide. Lulu had about 9,900 branded searches, while Newspaper Club had 5,400. Lulu made up 21.7% of all print magazine platform searches we track, and Newspaper Club accounted for 11.8%. - Lulu was ahead of Newspaper Club in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lulu’s share of searches among print magazine platforms worldwide moved from 17.8% to 21.7%, and its estimated monthly branded searches moved from 8.1K to 9.9K. - Across the 12 months ending September 2026, Newspaper Club’s share of searches among print magazine platforms worldwide moved from 11.9% to 11.8%, and its estimated monthly branded searches held steady at 5.4K. ## Top print magazine platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lulu was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Newspaper Club was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lulu was listed before Newspaper Club in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blurb | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Mixam | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lulu | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | MagCloud | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Newspaper Club | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | PrintNinja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about print magazine platforms - Asked ChatGPT "Which print magazine platform should I use?": 1. Mixam, 2. Blurb, 3. MagCloud - Asked ChatGPT "What are the best print magazine platforms?": 1. Blurb, 2. MagCloud, 3. Mixam, 4. Lulu, 5. Newspaper Club - Asked ChatGPT "What's the best print magazine platform for magazines or books?": 1. Blurb, 2. Lulu, 3. MagCloud, 4. Mixam - Searched Google, AI Overview "book printing service": 1. Lulu, 2. Mixam - Searched Google, AI Overview "magazine printing service": named none of the brands we track Not named in any answer: PrintNinja. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for print magazine platforms worldwide in September 2026? - In September 2026, Newspaper Club overtook MagCloud to rank 3rd among print magazine platforms worldwide, with 11.8% of the searches. - Estimated monthly branded searches for Lulu worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. ## Month by month | Month | Lulu estimated searches | Lulu Share of Search | Lulu rank | Newspaper Club estimated searches | Newspaper Club Share of Search | Newspaper Club rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 17.8% | 2 | 5.4K | 11.9% | 3 | | Nov 2025 | 8.1K | 16% | 2 | 5.4K | 10.7% | 3 | | Dec 2025 | 8.1K | 16.3% | 2 | 3.6K | 7.2% | 5 | | Jan 2026 | 8.1K | 15.7% | 2 | 5.4K | 10.5% | 4 | | Feb 2026 | 6.6K | 15.6% | 2 | 4.4K | 10.4% | 4 | | Mar 2026 | 8.1K | 16.3% | 2 | 5.4K | 10.8% | 3 | | Apr 2026 | 8.1K | 15.7% | 2 | 5.4K | 10.5% | 4 | | May 2026 | 8.1K | 16.3% | 2 | 5.4K | 10.9% | 3 | | Jun 2026 | 8.1K | 16.7% | 2 | 4.4K | 9.1% | 4 | | Jul 2026 | 8.1K | 16.5% | 2 | 4.4K | 8.9% | 4 | | Aug 2026 | 9.9K | 21.8% | 2 | 4.4K | 9.7% | 4 | | Sep 2026 | 9.9K | 21.7% | 2 | 5.4K | 11.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Lulu’s and Newspaper Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lulu**: Measured on the search term “lulu publishing”. - **Newspaper Club**: Measured on the search term “newspaper club”. - [Lulu profile](/demand/global-en/brands/lulu-publishing) - [Newspaper Club profile](/demand/global-en/brands/newspaper-club) - [All print magazine platforms worldwide](/demand/global-en/categories/print-magazine-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lulu or Newspaper Club more popular in search? In September 2026, Lulu had more branded searches than Newspaper Club among print magazine platforms worldwide. Lulu had about 9,900 branded searches, while Newspaper Club had 5,400. Lulu made up 21.7% of all print magazine platform searches we track, and Newspaper Club accounted for 11.8%. ## Cite this page Brandwave. "Lulu vs Newspaper Club: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lulu-publishing-vs-newspaper-club This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lulu-publishing-vs-newspaper-club. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.