---
title: "Luigi Bormioli vs Waterford: Which is searched more?"
description: "Which is more popular in search, Luigi Bormioli or Waterford? Compare estimated monthly branded-search demand and Share of Search inside the Glassware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/luigi-bormioli-vs-waterford"
publisher: "Brandwave"
---

# Luigi Bormioli vs Waterford: Which is searched more?

Which is more popular in search, Luigi Bormioli or Waterford? Compare estimated monthly branded-search demand and Share of Search inside the Glassware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Luigi Bormioli and Waterford
- **Competitive set**: Glassware brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Luigi Bormioli Share of Search**: 2.6%
- **Waterford Share of Search**: 79.3%

## Which is more popular in search, Luigi Bormioli or Waterford?

- In September 2026, Waterford had more branded searches than Luigi Bormioli among glassware brands worldwide. Waterford was estimated to have 246K branded searches compared to Luigi Bormioli’s 8.1K, and held a 79.3% Share of Search versus Luigi Bormioli’s 2.6%.
- Waterford was ahead of Luigi Bormioli in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Luigi Bormioli’s estimated Share of Search among glassware brands worldwide moved from 2.5% to 2.6%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Waterford’s estimated Share of Search among glassware brands worldwide moved from 76.2% to 79.3%, and its estimated monthly branded searches held steady at 246K.

## How did search popularity change for glassware brands worldwide in September 2026?

- In September 2026, Luigi Bormioli rose from 4th to 3rd among glassware brands worldwide.

## Month by month

| Month | Luigi Bormioli estimated searches | Luigi Bormioli Share of Search | Luigi Bormioli rank | Waterford estimated searches | Waterford Share of Search | Waterford rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 2.5% | 4 | 246K | 76.2% | 1 |
| Nov 2025 | 9.9K | 2.9% | 3 | 246K | 73.1% | 1 |
| Dec 2025 | 12.1K | 4.1% | 3 | 201K | 68.1% | 1 |
| Jan 2026 | 8.1K | 2.9% | 4 | 201K | 72.4% | 1 |
| Feb 2026 | 6.6K | 2.5% | 4 | 201K | 75.8% | 1 |
| Mar 2026 | 8.1K | 2.6% | 4 | 246K | 78.9% | 1 |
| Apr 2026 | 8.1K | 2.5% | 3 | 246K | 76.6% | 1 |
| May 2026 | 8.1K | 2.5% | 4 | 246K | 76.2% | 1 |
| Jun 2026 | 6.6K | 2.1% | 4 | 246K | 79.3% | 1 |
| Jul 2026 | 8.1K | 2.6% | 4 | 246K | 78.9% | 1 |
| Aug 2026 | 8.1K | 2.1% | 4 | 301K | 79.7% | 1 |
| Sep 2026 | 8.1K | 2.6% | 3 | 246K | 79.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Luigi Bormioli’s and Waterford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Luigi Bormioli**: Measured on the search term “luigi bormioli”.
- **Waterford**: Measured on the search term “waterford”.

- [Luigi Bormioli profile](/demand/global-en/brands/luigi-bormioli)
- [Waterford profile](/demand/global-en/brands/waterford)
- [All glassware brands worldwide](/demand/global-en/categories/glassware-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Luigi Bormioli or Waterford?

In September 2026, Waterford had more branded searches than Luigi Bormioli among glassware brands worldwide. Waterford was estimated to have 246K branded searches compared to Luigi Bormioli’s 8.1K, and held a 79.3% Share of Search versus Luigi Bormioli’s 2.6%.

## Cite this page

Brandwave. "Luigi Bormioli vs Waterford: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/luigi-bormioli-vs-waterford

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/luigi-bormioli-vs-waterford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.