--- title: "Lucozade Sport vs Skratch Labs: Which is more popular by branded search?" description: "Which is more popular in search, Lucozade Sport or Skratch Labs? Compare estimated monthly branded-search demand and Share of Search inside the Sports drink powder brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lucozade-sport-vs-skratch-labs" publisher: "Brandwave" --- # Lucozade Sport vs Skratch Labs: Which is more popular by branded search? Which is more popular in search, Lucozade Sport or Skratch Labs? Compare estimated monthly branded-search demand and Share of Search inside the Sports drink powder brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lucozade Sport and Skratch Labs - **Competitive set**: Sports drink powder brands - **Market**: Global - **Month measured**: Aug 2026 - **Lucozade Sport Share of Search**: 13.9% - **Skratch Labs Share of Search**: 22.5% ## Which is more popular in search, Lucozade Sport or Skratch Labs? - In August 2026, Skratch Labs had more branded searches than Lucozade Sport among sports drink powder brands worldwide. Skratch Labs was estimated to have 43.7K branded searches compared to Lucozade Sport’s 27.1K, and held a 22.5% Share of Search versus Lucozade Sport’s 13.9%. - Skratch Labs was ahead of Lucozade Sport in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Lucozade Sport’s estimated Share of Search among sports drink powder brands worldwide moved from 10.7% to 13.9%, and its estimated monthly branded searches moved from 22.2K to 27.1K. - Across the 11 months ending August 2026, Skratch Labs’ estimated Share of Search among sports drink powder brands worldwide moved from 24.8% to 22.5%, and its estimated monthly branded searches moved from 51.7K to 43.7K. ## How did search popularity change for sports drink powder brands worldwide in August 2026? - In August 2026, Skratch Labs lost estimated Share of Search among sports drink powder brands worldwide, from 24.8% to 22.5%. - In August 2026, Lucozade Sport lost estimated Share of Search among sports drink powder brands worldwide, from 15.6% to 13.9%. ## Month by month | Month | Lucozade Sport estimated searches | Lucozade Sport Share of Search | Lucozade Sport rank | Skratch Labs estimated searches | Skratch Labs Share of Search | Skratch Labs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 10.7% | 3 | 51.7K | 24.8% | 2 | | Nov 2025 | 22.2K | 11.2% | 3 | 42.3K | 21.3% | 2 | | Dec 2025 | 22.2K | 12.8% | 3 | 42.3K | 24.4% | 2 | | Jan 2026 | 22.2K | 11.1% | 3 | 43.1K | 21.6% | 2 | | Feb 2026 | 22.2K | 12.4% | 3 | 42.6K | 23.7% | 2 | | Mar 2026 | 27.1K | 13.4% | 3 | 52.2K | 25.7% | 2 | | Apr 2026 | 27.1K | 13.4% | 3 | 52.2K | 25.7% | 2 | | May 2026 | 27.1K | 13.3% | 3 | 52.7K | 25.9% | 2 | | Jun 2026 | 33.1K | 16.3% | 3 | 43.7K | 21.5% | 2 | | Jul 2026 | 33.1K | 15.6% | 3 | 52.8K | 24.8% | 2 | | Aug 2026 | 27.1K | 13.9% | 3 | 43.7K | 22.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lucozade Sport’s and Skratch Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lucozade Sport**: Measured on the search term “lucozade sport”. - **Skratch Labs**: Measured on the search terms “skratch drink mix”, “skratch electrolytes”, “skratch hydration”, “skratch labs” and “skratchlabs”, summed into one figure. - [Lucozade Sport profile](/demand/global-en/brands/lucozade-sport) - [Skratch Labs profile](/demand/global-en/brands/skratch-labs) - [All sports drink powder brands worldwide](/demand/global-en/categories/sports-drink-powder-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lucozade Sport or Skratch Labs? In August 2026, Skratch Labs had more branded searches than Lucozade Sport among sports drink powder brands worldwide. Skratch Labs was estimated to have 43.7K branded searches compared to Lucozade Sport’s 27.1K, and held a 22.5% Share of Search versus Lucozade Sport’s 13.9%. ## Cite this page Brandwave. "Lucozade Sport vs Skratch Labs: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lucozade-sport-vs-skratch-labs This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lucozade-sport-vs-skratch-labs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.