---
title: "Lucas Oil vs STP: Which is more popular by branded search?"
description: "Which is more popular in search, Lucas Oil or STP? Compare estimated monthly branded-search demand and Share of Search inside the Engine oil additive brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lucas-oil-vs-stp"
publisher: "Brandwave"
---

# Lucas Oil vs STP: Which is more popular by branded search?

Which is more popular in search, Lucas Oil or STP? Compare estimated monthly branded-search demand and Share of Search inside the Engine oil additive brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lucas Oil and STP
- **Competitive set**: Engine oil additive brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Lucas Oil Share of Search**: 6.3%
- **STP Share of Search**: 69.7%

## Which is more popular in search, Lucas Oil or STP?

- In August 2026, STP had more branded searches than Lucas Oil among engine oil additive brands worldwide. STP was estimated to have 368K branded searches compared to Lucas Oil’s 33.1K, and held a 69.7% Share of Search versus Lucas Oil’s 6.3%.
- STP was ahead of Lucas Oil in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lucas Oil’s estimated Share of Search among engine oil additive brands worldwide moved from 6.5% to 6.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 11 months ending August 2026, STP’s estimated Share of Search among engine oil additive brands worldwide moved from 71.9% to 69.7%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for engine oil additive brands worldwide in August 2026?

- In August 2026, Lucas Oil gained estimated Share of Search among engine oil additive brands worldwide, from 5.2% to 6.3%.
- In August 2026, STP lost estimated Share of Search among engine oil additive brands worldwide, from 71.2% to 69.7%.

## Month by month

| Month | Lucas Oil estimated searches | Lucas Oil Share of Search | Lucas Oil rank | STP estimated searches | STP Share of Search | STP rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 6.5% | 3 | 450K | 71.9% | 1 |
| Nov 2025 | 40.5K | 7.6% | 3 | 368K | 68.7% | 1 |
| Dec 2025 | 40.5K | 7.4% | 3 | 368K | 67% | 1 |
| Jan 2026 | 33.1K | 5.3% | 3 | 450K | 71.4% | 1 |
| Feb 2026 | 33.1K | 6.3% | 3 | 368K | 70.4% | 1 |
| Mar 2026 | 40.5K | 7.5% | 3 | 368K | 68.6% | 1 |
| Apr 2026 | 40.5K | 6.6% | 3 | 450K | 73.5% | 1 |
| May 2026 | 33.1K | 5.5% | 3 | 450K | 74.4% | 1 |
| Jun 2026 | 33.1K | 6.6% | 3 | 368K | 72.8% | 1 |
| Jul 2026 | 27.1K | 5.2% | 3 | 368K | 71.2% | 1 |
| Aug 2026 | 33.1K | 6.3% | 3 | 368K | 69.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lucas Oil’s and STP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lucas Oil**: Measured on the search term “lucas oil”.
- **STP**: Measured on the search term “stp”.

- [Lucas Oil profile](/demand/global-en/brands/lucas-oil)
- [STP profile](/demand/global-en/brands/stp)
- [All engine oil additive brands worldwide](/demand/global-en/categories/engine-oil-additive-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lucas Oil or STP?

In August 2026, STP had more branded searches than Lucas Oil among engine oil additive brands worldwide. STP was estimated to have 368K branded searches compared to Lucas Oil’s 33.1K, and held a 69.7% Share of Search versus Lucas Oil’s 6.3%.

## Cite this page

Brandwave. "Lucas Oil vs STP: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lucas-oil-vs-stp

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lucas-oil-vs-stp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.