---
title: "LTK vs Sovrn Commerce: Which is more popular by branded search?"
description: "Which is more popular in search, LTK or Sovrn Commerce? Compare estimated monthly branded-search demand and Share of Search inside the Creator commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ltk-vs-sovrn-commerce"
publisher: "Brandwave"
---

# LTK vs Sovrn Commerce: Which is more popular by branded search?

Which is more popular in search, LTK or Sovrn Commerce? Compare estimated monthly branded-search demand and Share of Search inside the Creator commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: LTK and Sovrn Commerce
- **Competitive set**: Creator commerce platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **LTK Share of Search**: 53.5%
- **Sovrn Commerce Share of Search**: 0.39%

## Which is more popular in search, LTK or Sovrn Commerce?

- In August 2026, LTK had more branded searches than Sovrn Commerce among creator commerce platforms worldwide. LTK was estimated to have 162K branded searches compared to Sovrn Commerce’s 1.2K, and held a 53.5% Share of Search versus Sovrn Commerce’s 0.39%.
- LTK was ahead of Sovrn Commerce in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LTK’s estimated Share of Search among creator commerce platforms worldwide moved from 78.1% to 53.5%, and its estimated monthly branded searches moved from 276K to 162K.
- Across the 11 months ending August 2026, Sovrn Commerce’s estimated Share of Search among creator commerce platforms worldwide moved from 0.31% to 0.39%, and its estimated monthly branded searches moved from 1.1K to 1.2K.

## How did search popularity change for creator commerce platforms worldwide in August 2026?

- Estimated monthly branded searches for Sovrn Commerce worldwide rose 10.2% over 11 measured months, from 1.1K to 1.2K in August 2026.
- Estimated monthly branded searches for LTK worldwide fell 41.4% over 11 measured months, from 276K to 162K in August 2026.

## Month by month

| Month | LTK estimated searches | LTK Share of Search | LTK rank | Sovrn Commerce estimated searches | Sovrn Commerce Share of Search | Sovrn Commerce rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 276K | 78.1% | 1 | 1.1K | 0.31% | 3 |
| Nov 2025 | 283K | 75% | 1 | 910 | 0.24% | 4 |
| Dec 2025 | 226K | 74.4% | 1 | 1K | 0.33% | 3 |
| Jan 2026 | 195K | 67.3% | 1 | 1.2K | 0.42% | 3 |
| Feb 2026 | 160K | 67.2% | 1 | 950 | 0.4% | 3 |
| Mar 2026 | 192K | 67% | 1 | 1.1K | 0.39% | 3 |
| Apr 2026 | 192K | 62.6% | 1 | 910 | 0.3% | 3 |
| May 2026 | 270K | 70.2% | 1 | 1.2K | 0.32% | 3 |
| Jun 2026 | 270K | 70% | 1 | 1.1K | 0.29% | 3 |
| Jul 2026 | 162K | 53.4% | 1 | 1.2K | 0.39% | 3 |
| Aug 2026 | 162K | 53.5% | 1 | 1.2K | 0.39% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using LTK’s and Sovrn Commerce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **LTK**: Measured on the search terms “ltk”, “ltk creator” and “ltk shop”, summed into one figure.
- **Sovrn Commerce**: Measured on the search terms “sovrn //commerce”, “sovrn //commerce affiliate program”, “sovrn commerce”, “sovrn commerce affiliate program”, “sovrn commerce formerly viglink” and “sovrn commerce review”, summed into one figure.

- [LTK profile](/demand/global-en/brands/ltk)
- [Sovrn Commerce profile](/demand/global-en/brands/sovrn-commerce)
- [All creator commerce platforms worldwide](/demand/global-en/categories/creator-commerce-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, LTK or Sovrn Commerce?

In August 2026, LTK had more branded searches than Sovrn Commerce among creator commerce platforms worldwide. LTK was estimated to have 162K branded searches compared to Sovrn Commerce’s 1.2K, and held a 53.5% Share of Search versus Sovrn Commerce’s 0.39%.

## Cite this page

Brandwave. "LTK vs Sovrn Commerce: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ltk-vs-sovrn-commerce

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ltk-vs-sovrn-commerce. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.