---
title: "LTK vs ShopMy: Which is more popular by branded search?"
description: "Which is more popular in search, LTK or ShopMy? Compare estimated monthly branded-search demand and Share of Search inside the Creator commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ltk-vs-shopmy"
publisher: "Brandwave"
---

# LTK vs ShopMy: Which is more popular by branded search?

Which is more popular in search, LTK or ShopMy? Compare estimated monthly branded-search demand and Share of Search inside the Creator commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: LTK and ShopMy
- **Competitive set**: Creator commerce platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **LTK Share of Search**: 53.5%
- **ShopMy Share of Search**: 45.8%

## Which is more popular in search, LTK or ShopMy?

- In August 2026, LTK had more branded searches than ShopMy among creator commerce platforms worldwide. LTK was estimated to have 162K branded searches compared to ShopMy’s 139K, and held a 53.5% Share of Search versus ShopMy’s 45.8%.
- LTK was ahead of ShopMy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LTK’s estimated Share of Search among creator commerce platforms worldwide moved from 78.1% to 53.5%, and its estimated monthly branded searches moved from 276K to 162K.
- Across the 11 months ending August 2026, ShopMy’s estimated Share of Search among creator commerce platforms worldwide moved from 21.3% to 45.8%, and its estimated monthly branded searches moved from 75.2K to 139K.

## How did search popularity change for creator commerce platforms worldwide in August 2026?

- ShopMy’s estimated Share of Search among creator commerce platforms worldwide has gained ground for 3 months in a row, from 29.2% to 45.8% in August 2026.
- Estimated monthly branded searches for LTK worldwide fell 41.4% over 11 measured months, from 276K to 162K in August 2026.

## Month by month

| Month | LTK estimated searches | LTK Share of Search | LTK rank | ShopMy estimated searches | ShopMy Share of Search | ShopMy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 276K | 78.1% | 1 | 75.2K | 21.3% | 2 |
| Nov 2025 | 283K | 75% | 1 | 92.1K | 24.4% | 2 |
| Dec 2025 | 226K | 74.4% | 1 | 75.6K | 24.9% | 2 |
| Jan 2026 | 195K | 67.3% | 1 | 92.5K | 31.9% | 2 |
| Feb 2026 | 160K | 67.2% | 1 | 75.9K | 32% | 2 |
| Mar 2026 | 192K | 67% | 1 | 92.6K | 32.3% | 2 |
| Apr 2026 | 192K | 62.6% | 1 | 112K | 36.7% | 2 |
| May 2026 | 270K | 70.2% | 1 | 112K | 29.2% | 2 |
| Jun 2026 | 270K | 70% | 1 | 114K | 29.5% | 2 |
| Jul 2026 | 162K | 53.4% | 1 | 139K | 45.8% | 2 |
| Aug 2026 | 162K | 53.5% | 1 | 139K | 45.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using LTK’s and ShopMy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **LTK**: Measured on the search terms “ltk”, “ltk creator” and “ltk shop”, summed into one figure.
- **ShopMy**: Measured on the search terms “shopmy”, “shopmy creator” and “shopmy.us”, summed into one figure.

- [LTK profile](/demand/global-en/brands/ltk)
- [ShopMy profile](/demand/global-en/brands/shopmy)
- [All creator commerce platforms worldwide](/demand/global-en/categories/creator-commerce-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, LTK or ShopMy?

In August 2026, LTK had more branded searches than ShopMy among creator commerce platforms worldwide. LTK was estimated to have 162K branded searches compared to ShopMy’s 139K, and held a 53.5% Share of Search versus ShopMy’s 45.8%.

## Cite this page

Brandwave. "LTK vs ShopMy: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ltk-vs-shopmy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ltk-vs-shopmy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.