---
title: "Lowrance vs Simrad: Which is more popular by branded search?"
description: "Which is more popular in search, Lowrance or Simrad? Compare estimated monthly branded-search demand and Share of Search inside the Marine electronics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lowrance-vs-simrad"
publisher: "Brandwave"
---

# Lowrance vs Simrad: Which is more popular by branded search?

Which is more popular in search, Lowrance or Simrad? Compare estimated monthly branded-search demand and Share of Search inside the Marine electronics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lowrance and Simrad
- **Competitive set**: Marine electronics brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Lowrance Share of Search**: 0.61%
- **Simrad Share of Search**: 0.33%

## Which is more popular in search, Lowrance or Simrad?

- In August 2026, Lowrance had more branded searches than Simrad among marine electronics brands worldwide. Lowrance was estimated to have 33.1K branded searches compared to Simrad’s 18.1K, and held a 0.61% Share of Search versus Simrad’s 0.33%.
- Lowrance was ahead of Simrad in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lowrance’s estimated Share of Search among marine electronics brands worldwide moved from 0.89% to 0.61%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Simrad’s estimated Share of Search among marine electronics brands worldwide moved from 0.4% to 0.33%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

## How did search popularity change for marine electronics brands worldwide in August 2026?

- Estimated monthly branded searches for Simrad worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

## Month by month

| Month | Lowrance estimated searches | Lowrance Share of Search | Lowrance rank | Simrad estimated searches | Simrad Share of Search | Simrad rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 0.89% | 2 | 14.8K | 0.4% | 4 |
| Nov 2025 | 33.1K | 0.71% | 2 | 14.8K | 0.32% | 4 |
| Dec 2025 | 27.1K | 0.61% | 2 | 12.1K | 0.27% | 4 |
| Jan 2026 | 33.1K | 0.74% | 2 | 14.8K | 0.33% | 4 |
| Feb 2026 | 33.1K | 0.91% | 2 | 14.8K | 0.41% | 4 |
| Mar 2026 | 40.5K | 0.91% | 2 | 14.8K | 0.33% | 4 |
| Apr 2026 | 33.1K | 0.75% | 2 | 14.8K | 0.33% | 4 |
| May 2026 | 40.5K | 0.88% | 2 | 18.1K | 0.39% | 4 |
| Jun 2026 | 40.5K | 0.91% | 2 | 18.1K | 0.41% | 4 |
| Jul 2026 | 33.1K | 0.75% | 2 | 18.1K | 0.41% | 4 |
| Aug 2026 | 33.1K | 0.61% | 2 | 18.1K | 0.33% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lowrance’s and Simrad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lowrance**: Measured on the search term “lowrance”.
- **Simrad**: Measured on the search term “simrad”.

- [Lowrance profile](/demand/global-en/brands/lowrance)
- [Simrad profile](/demand/global-en/brands/simrad)
- [All marine electronics brands worldwide](/demand/global-en/categories/marine-electronics-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lowrance or Simrad?

In August 2026, Lowrance had more branded searches than Simrad among marine electronics brands worldwide. Lowrance was estimated to have 33.1K branded searches compared to Simrad’s 18.1K, and held a 0.61% Share of Search versus Simrad’s 0.33%.

## Cite this page

Brandwave. "Lowrance vs Simrad: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lowrance-vs-simrad

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lowrance-vs-simrad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.