--- title: "Lower Street vs The Podglomerate: Which is searched more?" description: "Is Lower Street or The Podglomerate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lower-street-vs-the-podglomerate" publisher: "Brandwave" --- # Lower Street vs The Podglomerate: Which is searched more? Is Lower Street or The Podglomerate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lower Street and The Podglomerate - **Competitive set**: Podcast marketing agencies - **Market**: Global - **Month measured**: Sep 2026 - **Lower Street Share of Search**: 41.7% - **The Podglomerate Share of Search**: 0.85% ## Is Lower Street or The Podglomerate more popular in search? - In September 2026, Lower Street had more branded searches than The Podglomerate among podcast marketing agencies worldwide. Lower Street had about 5,400 branded searches, while The Podglomerate had 110. Lower Street made up 41.7% of all podcast marketing agency searches we track, and The Podglomerate accounted for 0.85%. - Lower Street was ahead of The Podglomerate in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lower Street’s share of searches among podcast marketing agencies worldwide moved from 18.5% to 41.7%, and its estimated monthly branded searches held steady at 5.4K. - Across the 12 months ending September 2026, The Podglomerate’s share of searches among podcast marketing agencies worldwide moved from 0.31% to 0.85%, and its estimated monthly branded searches moved from 90 to 110. ## Top podcast marketing agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Podglomerate was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Lower Street was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The Podglomerate was listed before Lower Street in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Podglomerate | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Lower Street | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | ADOPTER Media | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Caspian Studios | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Wondery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Audio Up | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pacific Content | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sonic Influencer Marketing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about podcast marketing agencies - Asked ChatGPT "Which podcast marketing agency should I hire?": named none of the brands we track - Asked ChatGPT "What are the best podcast marketing agencies?": 1. Lower Street, 2. Caspian Studios - Asked ChatGPT "What's the best podcast marketing agency for growing an audience?": 1. The Podglomerate - Searched Google, AI Overview "podcast marketing agency": 1. The Podglomerate, 2. Caspian Studios, 3. ADOPTER Media - Searched Google, AI Overview "podcast advertising agency": 1. ADOPTER Media, 2. The Podglomerate, 3. Lower Street Not named in any answer: Wondery, Audio Up, Pacific Content and Sonic Influencer Marketing. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for podcast marketing agencies worldwide in September 2026? - Estimated monthly branded searches for The Podglomerate worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026. ## Month by month | Month | Lower Street estimated searches | Lower Street Share of Search | Lower Street rank | The Podglomerate estimated searches | The Podglomerate Share of Search | The Podglomerate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 18.5% | 2 | 90 | 0.31% | 7 | | Nov 2025 | 4.4K | 21.4% | 2 | 70 | 0.34% | 7 | | Dec 2025 | 4.4K | 21.4% | 2 | 70 | 0.34% | 7 | | Jan 2026 | 4.4K | 21.3% | 2 | 90 | 0.44% | 7 | | Feb 2026 | 4.4K | 28% | 2 | 90 | 0.57% | 7 | | Mar 2026 | 6.6K | 36.6% | 2 | 110 | 0.61% | 6 | | Apr 2026 | 5.4K | 28.3% | 2 | 210 | 1.1% | 5 | | May 2026 | 5.4K | 32.4% | 2 | 90 | 0.54% | 7 | | Jun 2026 | 5.4K | 36.3% | 2 | 90 | 0.61% | 6 | | Jul 2026 | 5.4K | 37% | 2 | 90 | 0.62% | 6 | | Aug 2026 | 5.4K | 41.8% | 2 | 70 | 0.54% | 6 | | Sep 2026 | 5.4K | 41.7% | 2 | 110 | 0.85% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Lower Street’s and The Podglomerate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lower Street**: Measured on the search term “lower street”. - **The Podglomerate**: Measured on the search term “the podglomerate”. - [Lower Street profile](/demand/global-en/brands/lower-street) - [The Podglomerate profile](/demand/global-en/brands/the-podglomerate) - [All podcast marketing agencies worldwide](/demand/global-en/categories/podcast-marketing-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lower Street or The Podglomerate more popular in search? In September 2026, Lower Street had more branded searches than The Podglomerate among podcast marketing agencies worldwide. Lower Street had about 5,400 branded searches, while The Podglomerate had 110. Lower Street made up 41.7% of all podcast marketing agency searches we track, and The Podglomerate accounted for 0.85%. ## Cite this page Brandwave. "Lower Street vs The Podglomerate: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lower-street-vs-the-podglomerate This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lower-street-vs-the-podglomerate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.