---
title: "LOWA vs Merrell: Which is more popular by branded search?"
description: "Which is more popular in search, LOWA or Merrell? Compare estimated monthly branded-search demand and Share of Search inside the Hiking footwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lowa-vs-merrell"
publisher: "Brandwave"
---

# LOWA vs Merrell: Which is more popular by branded search?

Which is more popular in search, LOWA or Merrell? Compare estimated monthly branded-search demand and Share of Search inside the Hiking footwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: LOWA and Merrell
- **Competitive set**: Hiking footwear brands
- **Market**: Global
- **Month measured**: Aug 2026
- **LOWA Share of Search**: 4.4%
- **Merrell Share of Search**: 75.6%

## Which is more popular in search, LOWA or Merrell?

- In August 2026, Merrell had more branded searches than LOWA among hiking footwear brands worldwide. Merrell was estimated to have 691K branded searches compared to LOWA’s 39.7K, and held a 75.6% Share of Search versus LOWA’s 4.4%.
- Merrell was ahead of LOWA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LOWA’s estimated Share of Search among hiking footwear brands worldwide moved from 4% to 4.4%, and its estimated monthly branded searches moved from 32.5K to 39.7K.
- Across the 11 months ending August 2026, Merrell’s estimated Share of Search among hiking footwear brands worldwide moved from 80.4% to 75.6%, and its estimated monthly branded searches moved from 662K to 691K.

## How did search popularity change for hiking footwear brands worldwide in August 2026?

- In August 2026, LOWA overtook KEEN to rank 3rd among hiking footwear brands worldwide, at 4.4%.
- In August 2026, Merrell lost estimated Share of Search among hiking footwear brands worldwide, from 76.3% to 75.6%.

## Month by month

| Month | LOWA estimated searches | LOWA Share of Search | LOWA rank | Merrell estimated searches | Merrell Share of Search | Merrell rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 32.5K | 4% | 3 | 662K | 80.4% | 1 |
| Nov 2025 | 39.7K | 4.2% | 3 | 775K | 82.1% | 1 |
| Dec 2025 | 32.5K | 4% | 3 | 658K | 80.5% | 1 |
| Jan 2026 | 39.7K | 4.6% | 3 | 679K | 78% | 1 |
| Feb 2026 | 32.5K | 4.5% | 3 | 568K | 78.5% | 1 |
| Mar 2026 | 35.2K | 4% | 3 | 707K | 79.8% | 1 |
| Apr 2026 | 32.5K | 3.7% | 3 | 694K | 79.9% | 1 |
| May 2026 | 33.7K | 3.7% | 3 | 724K | 78.8% | 1 |
| Jun 2026 | 28.8K | 2.9% | 4 | 793K | 79.7% | 1 |
| Jul 2026 | 33.7K | 3.7% | 4 | 691K | 76.3% | 1 |
| Aug 2026 | 39.7K | 4.4% | 3 | 691K | 75.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using LOWA’s and Merrell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **LOWA**: Measured on the search terms “hiking boots lowa”, “lowa renegade” and “lowaboots com”, summed into one figure.
- **Merrell**: Measured on the search terms “hiking boots merrell”, “hiking shoes merrell”, “merrell”, “merrell com”, “merrell hiking boots” and “merrell moab”, summed into one figure.

- [LOWA profile](/demand/global-en/brands/lowa)
- [Merrell profile](/demand/global-en/brands/merrell)
- [All hiking footwear brands worldwide](/demand/global-en/categories/hiking-footwear-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, LOWA or Merrell?

In August 2026, Merrell had more branded searches than LOWA among hiking footwear brands worldwide. Merrell was estimated to have 691K branded searches compared to LOWA’s 39.7K, and held a 75.6% Share of Search versus LOWA’s 4.4%.

## Cite this page

Brandwave. "LOWA vs Merrell: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lowa-vs-merrell

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lowa-vs-merrell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.