--- title: "Lovesac vs Room & Board: Which is searched more?" description: "Is Lovesac or Room & Board more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Modular sofa brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lovesac-vs-room-and-board" publisher: "Brandwave" --- # Lovesac vs Room & Board: Which is searched more? Is Lovesac or Room & Board more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Modular sofa brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lovesac and Room & Board - **Competitive set**: Modular sofa brands - **Market**: Global - **Month measured**: Sep 2026 - **Lovesac Share of Search**: 41.7% - **Room & Board Share of Search**: 34% ## Is Lovesac or Room & Board more popular in search? - In September 2026, Lovesac had more branded searches than Room & Board among modular sofa brands worldwide. Lovesac had about 321,000 branded searches, while Room & Board had 262,000. Lovesac made up 41.7% of all modular sofa brand searches we track, and Room & Board accounted for 34%. - Lovesac was ahead of Room & Board in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lovesac’s share of searches among modular sofa brands worldwide moved from 40.4% to 41.7%, and its estimated monthly branded searches moved from 312K to 321K. - Across the 12 months ending September 2026, Room & Board’s share of searches among modular sofa brands worldwide moved from 33.8% to 34%, and its estimated monthly branded searches held steady at 262K. ## Top modular sofa brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lovesac was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Room & Board was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lovesac was listed before Room & Board in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lovesac | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Burrow | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Room & Board | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | 7th Avenue | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Albany Park | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Inside Weather | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about modular sofa brands - Asked ChatGPT "Which modular sofa brand should I buy?": 1. 7th Avenue, 2. Lovesac, 3. Albany Park - Asked ChatGPT "What are the best modular sofa brands?": 1. Lovesac, 2. Room & Board, 3. Burrow, 4. Albany Park - Asked ChatGPT "What's the best modular sofa brand for a living room?": 1. Lovesac, 2. Room & Board, 3. Burrow, 4. Albany Park, 5. 7th Avenue - Searched Google, AI Overview "sofa for living room": named none of the brands we track - Searched Google, AI Overview "modular sectional sofa": 1. Burrow, 2. Lovesac Not named in any answer: Inside Weather. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for modular sofa brands worldwide in September 2026? Neither Lovesac nor Room & Board moved beyond provider rounding among modular sofa brands in Sep 2026. ## Month by month | Month | Lovesac estimated searches | Lovesac Share of Search | Lovesac rank | Room & Board estimated searches | Room & Board Share of Search | Room & Board rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 312K | 40.4% | 1 | 262K | 33.8% | 2 | | Nov 2025 | 544K | 51.4% | 1 | 307K | 29% | 2 | | Dec 2025 | 381K | 49.2% | 1 | 215K | 27.7% | 2 | | Jan 2026 | 396K | 47.5% | 1 | 262K | 31.4% | 2 | | Feb 2026 | 324K | 44.1% | 1 | 251K | 34.1% | 2 | | Mar 2026 | 326K | 42.8% | 1 | 251K | 32.8% | 2 | | Apr 2026 | 267K | 37.4% | 1 | 251K | 35% | 2 | | May 2026 | 329K | 39.3% | 1 | 307K | 36.6% | 2 | | Jun 2026 | 270K | 37% | 1 | 262K | 35.9% | 2 | | Jul 2026 | 333K | 41.4% | 1 | 262K | 32.5% | 2 | | Aug 2026 | 392K | 41.8% | 1 | 320K | 34.1% | 2 | | Sep 2026 | 321K | 41.7% | 1 | 262K | 34% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Lovesac’s and Room & Board’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lovesac**: Measured on the search terms “lovesac”, “lovesac couch”, “lovesac furniture”, “lovesac sactionals”, “lovesac sofa” and “sactionals”, summed into one figure. - **Room & Board**: Measured on the search terms “room & board” and “room and board”, summed into one figure. - [Lovesac profile](/demand/global-en/brands/lovesac) - [Room & Board profile](/demand/global-en/brands/room-and-board) - [All modular sofa brands worldwide](/demand/global-en/categories/modular-sofa-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lovesac or Room & Board more popular in search? In September 2026, Lovesac had more branded searches than Room & Board among modular sofa brands worldwide. Lovesac had about 321,000 branded searches, while Room & Board had 262,000. Lovesac made up 41.7% of all modular sofa brand searches we track, and Room & Board accounted for 34%. ## Cite this page Brandwave. "Lovesac vs Room & Board: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lovesac-vs-room-and-board This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lovesac-vs-room-and-board. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.