--- title: "Louis Vuitton vs Saint Laurent: Which is searched more?" description: "Which is more popular in search, Louis Vuitton or Saint Laurent? Compare estimated monthly branded-search demand and Share of Search inside the Luxury fashion houses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/louis-vuitton-vs-saint-laurent" publisher: "Brandwave" --- # Louis Vuitton vs Saint Laurent: Which is searched more? Which is more popular in search, Louis Vuitton or Saint Laurent? Compare estimated monthly branded-search demand and Share of Search inside the Luxury fashion houses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Louis Vuitton and Saint Laurent - **Competitive set**: Luxury fashion houses - **Market**: Global - **Month measured**: Sep 2026 - **Louis Vuitton Share of Search**: 33.3% - **Saint Laurent Share of Search**: 3.8% ## Which is more popular in search, Louis Vuitton or Saint Laurent? - In September 2026, Louis Vuitton had more branded searches than Saint Laurent among luxury fashion houses worldwide. Louis Vuitton was estimated to have 8.7M branded searches compared to Saint Laurent’s 1M, and held a 33.3% Share of Search versus Saint Laurent’s 3.8%. - Louis Vuitton was ahead of Saint Laurent in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Louis Vuitton’s estimated Share of Search among luxury fashion houses worldwide moved from 31.7% to 33.3%, and its estimated monthly branded searches moved from 9M to 8.7M. - Across the 12 months ending September 2026, Saint Laurent’s estimated Share of Search among luxury fashion houses worldwide moved from 3.5% to 3.8%, and its estimated monthly branded searches held steady at 1M. ## How did search popularity change for luxury fashion houses worldwide in September 2026? - In September 2026, Louis Vuitton gained estimated Share of Search among luxury fashion houses worldwide, from 32% to 33.3%. - Saint Laurent’s estimated Share of Search among luxury fashion houses worldwide has gained ground for 3 months in a row, from 2.7% to 3.8% in September 2026. ## Month by month | Month | Louis Vuitton estimated searches | Louis Vuitton Share of Search | Louis Vuitton rank | Saint Laurent estimated searches | Saint Laurent Share of Search | Saint Laurent rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9M | 31.7% | 1 | 1M | 3.5% | 6 | | Nov 2025 | 10.6M | 36% | 1 | 1M | 3.4% | 6 | | Dec 2025 | 12.9M | 35% | 1 | 1.2M | 3.3% | 6 | | Jan 2026 | 11M | 31.1% | 2 | 1M | 2.8% | 6 | | Feb 2026 | 9M | 34.3% | 1 | 823K | 3.1% | 6 | | Mar 2026 | 9M | 31.4% | 1 | 1M | 3.5% | 6 | | Apr 2026 | 9M | 31.7% | 1 | 1M | 3.5% | 6 | | May 2026 | 9M | 29.1% | 2 | 1M | 3.2% | 6 | | Jun 2026 | 8.7M | 28.1% | 2 | 823K | 2.7% | 6 | | Jul 2026 | 8.7M | 31.3% | 1 | 1M | 3.6% | 6 | | Aug 2026 | 8.7M | 32% | 1 | 1M | 3.7% | 6 | | Sep 2026 | 8.7M | 33.3% | 1 | 1M | 3.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Louis Vuitton’s and Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Louis Vuitton**: Measured on the search terms “louis vuitton” and “lv”, summed into one figure. - **Saint Laurent**: Measured on the search term “saint laurent”. - [Louis Vuitton profile](/demand/global-en/brands/louis-vuitton) - [Saint Laurent profile](/demand/global-en/brands/saint-laurent) - [All luxury fashion houses worldwide](/demand/global-en/categories/luxury-fashion-houses): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Louis Vuitton or Saint Laurent? In September 2026, Louis Vuitton had more branded searches than Saint Laurent among luxury fashion houses worldwide. Louis Vuitton was estimated to have 8.7M branded searches compared to Saint Laurent’s 1M, and held a 33.3% Share of Search versus Saint Laurent’s 3.8%. ## Cite this page Brandwave. "Louis Vuitton vs Saint Laurent: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/louis-vuitton-vs-saint-laurent This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/louis-vuitton-vs-saint-laurent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.